Friday, 7 March 2014

Campaign Daily Fix - OgilvyOne loses BA, Greenpeace protests Saatchi & Saatchi, MAA Best Awards, Imperial Tobacco, Mondelez, Halifax

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Latest news
OgilvyOne loses BA business
by Danny Rogers,
06 March 2014, 02:12PM
OgilvyOne loses BA business
OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.
Greenpeace protests outside Saatchi & Saatchi London office
by Kate Magee,
07 March 2014, 10:56AM
Greenpeace protests outside Saatchi & Saatchi London office
Greenpeace activists have blocked the entrance to Saatchi & Saatchi's Charlotte Street office in an attempt to get the agency's client Procter & Gamble to stop using palm oil.
Iris and Cheil big winners at MAA Best Awards
by Maisie McCabe,
07 March 2014, 08:59AM
Iris and Cheil big winners at MAA Best Awards
Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.
TV ad revenues up 3.5% to record high
by Amy Gravelle,
07 March 2014, 12:10PM
TV ad revenues up 3.5% to record high
TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.
Proximity Worldwide wins Imperial Tobacco global creative account
by Louise Ridley,
06 March 2014, 05:39PM
Proximity Worldwide wins Imperial Tobacco global creative account
Imperial Tobacco Group, the British cigarette company, has awarded its global marketing account to Omnicom's BBDO network, through Proximity's German office, after a pitch.
International Women's Day: 'I want to be me' says Mel Cruickshank
by Louise Ridley,
07 March 2014, 11:59AM
International Women's Day: 'I want to be me' says Mel Cruickshank
Mel Cruickshank, the chief executive of Wunderman, says women should think hard about when they plan to have children, in our series of intehttp://cms3.hbpl.co.uk/newsManager/index.cfmrviews ahead of International Women's Day tomorrow.
Mondelez signs global partnership with Facebook
by Maisie McCabe,
07 March 2014, 10:57AM
Mondelez signs global partnership with Facebook
Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
Halifax releases 'holiday dad' campaign
by Amy Gravelle,
07 March 2014, 09:43AM
Halifax releases 'holiday dad' campaign
Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.
Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
by Ben Hall,
07 March 2014, 09:50AM
Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Promoted
Inside... Razorfish
by Stuart Derrick,
27 February 2014, 09:00AM
Inside... Razorfish
In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital ...

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Latest Work

Powwownow "who's Uncle Mike?" by The Refinery
06 March 2014, 11:33AM
Powwownow
Powwownow, the conference-call service provider, has launched a TV campaign that plays on people s fear of missing out on family time because of travelling with work. The spot, which was created by The Refinery, introduces a stressed businessman who ...
Homebase "make your house your home" by Leo Burnett
06 March 2014, 09:55AM
Homebase
Homebase has released a brand campaign comprising two TV spots. Leo Burnett created the ads, which feature the a new strapline: "Make your house your home." In one spot, a family strips away tatty wallpaper to reveal bright new walls, flips over old ...
Edeka "Supergeil" by Jung von Matt/Neckar
05 March 2014, 05:03PM
Edeka
Jung von Matt has done it again. The German agency has created another viral smash in the form of "Supergeil" for the supermarket Edeka it already has more than five million YouTube views. The spot comes a week after Jung von Matt s prank ad for De...

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