Media AM - TV ad revenues, Mondelez, Twitter, Vogue, The Guardian, Facebook

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07th March 2014

TV ad revenues up 3.5% to record high TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.     Mondelez signs global partnership with Facebook Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.     Twitter attracts more ads, but rates tumble 67% The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.     Vogue models hit Piccadilly screens Condé Nast's Vogue has launched a three minute creative campaign of models across Storm's iconic One Piccadilly site today, to promote its April issue.     Janine Gibson to return to UK as deputy editor of The Guardian Janine Gibson, the launch editor of Guardian US, is returning to the UK this summer to become deputy editor of The Guardian and editor-in-chief of theguardian.com.     Facebook research finds 42% switch device mid-activity Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.     Trust the data or trust your gut? In my experience of management, the more senior alpha males become in an agency, the more they are attracted to making decisions based on gut instinct.     Low-profile Litster thrust into spotlight at Sky Media He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.     News UK's CEO attacks 'soup-kitchen' Guardian and 'shark bait' MailOnline News UK's chief executive Mike Darcey launched another full frontal assault on its newspaper rivals today, questioning the long-term business models of both.     MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired? I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC.     Brands are missing the silver surfer opportunity Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.     My Media Week: Bob Wootton This week Bob Wootton, director of media and advertising at ISBA, The Voice of British Advertisers, joins WFA in Paris to talk global media issues, is disappointed by the shadow culture minister's views and reveals why his unofficial title is head of lunch     Why comparing Guardian and MailOnline's digital revenues is misleading Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.     It's not what advertising is good at so much as what it can do better I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.     Should sponsorship be measured as media? Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.     Mastering the 'dark art' of direct response 2.0 The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.   Latest blogs   And the best branding Oscar goes to... The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.     The cookie hasn't died...yet Saturday 26 May 2012. A date which will live in infamy.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2 The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.     IMterview: Facebook and WhatsApp - what should agencies do with IM? Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.     Weve's Nigel Clarkson's gone to Barca, so you don't have to The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.

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