| Eight ways digital is empowering women | | 07 March 2014, 11:06AM |  The way we communicate women's issues has changed. Movements can spread to millions in seconds and campaigns can hit the ground running - with smart social media planning, vast email databases and viral videos all playing their part.
| | | | Addressing the transparency problem in digital advertising | | 07 March 2014, 11:00AM |  The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
| | | | Shazam debuts new Linkin Park content exclusively | | 07 March 2014, 5:31AM |  Rapidly becoming known as the hardest working rock bank in the world Linkin Park have created a partnership with Shazam to debut their new single "Guilty All The Same".
Not content with a remix album out merely a few months ago and not one but two differently themed festival tours in 2014 Linkin Park have found time to record a new album and used the power of Shazam to debut the first track.
| | | | #CreatetheMoment - using insights to improve social | | 06 March 2014, 2:15PM |  Reactive content might not be brand new, but it's still getting a lot of attention from industry and press alike. The Twitter #CreatetheMoment event last week addressed the next step: meticulously preparing for engagement around planned activity, but making it feel as fresh and reactive as those genuinely off-the-cuff moments.
| | | | | | | The art versus the science of advertising | | 06 March 2014, 10:00AM |  William Bernbach, one of the giants of American advertising in the 1960s and 1970s, famously said of our profession, "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
| | | | Digital agencies sought for new innovation competition | | 06 March 2014, 9:00AM | 
Creative agencies who have a couple of days to spare are being invited to take part in a new competition, dubbed the Agency Cup. To win, teams must come up with a solution to a problem for a local community, using their creative smarts and technology. It takes place from Friday 14 March - Saturday 15 March in London’s Canary Wharf, and entry is free.
| | | | Infographic: Should we pay to use social media? | | 05 March 2014, 12:30PM | 
How attached are you to Facebook? Do you really need your Twitter account? Would its absence from your life leave such a gaping hole you pay cold hard cash to keep it safe? As social media sites look for ways to make a profit we users find ourselves stuck between a panicky rock and an indifferent hard place. Advertisers target our personal information and profiles. Mark yourself as single and suddenly dating sites are everywhere, write 'Drunk on whisky, lol' and a famous grouse follows you. It's draining, loud and depressing.
| | | | Direct response is dead... long live direct response! | | 05 March 2014, 12:15PM |  Described by David Ogilvy over 40 years ago as the 'secret weapon' of advertising, the term direct response was coined to describe a range of marketing techniques that were designed to sell products and services, rather than those that just affected awareness or consideration. It was proven that long copy ads drove more sales than those with short copy; those with a compelling offer were more effective than those without. As the tricks of the trade became more advanced, marketers came to become more and more reliant on direct response to drive consumer behaviours that actually affected the bottom line.
| | | | Why follower retention is a clear indicator of success or failure on Twitter | | 05 March 2014, 12:10PM |  Social media managers spend a lot of time agonising over how to increase their Twitter following. It takes a lot of energy to keep doing creative things, week after week, yet many brands neglect to nurture relationships with those hard won followers. Indeed, our research shows that without early engagement, companies can expect to lose 15 per cent of new followers within three weeks, hampering community growth over the long term.
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