marketing your business online: Media PM

Friday, 7 March 2014

Media PM - The week's most read


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07th March 2014

ITV to ditch Daybreak for Good Morning Britain

ITV has confirmed plans for a new breakfast show called 'Good Morning Britain', fronted by Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher, replacing 'Daybreak'.

ITV confirms major shake-up of Daybreak

Broadcaster ITV has confirmed plans to make significant changes to its underperforming morning show 'Daybreak', which could be renamed 'Good Morning Britain'.

News UK's CEO attacks 'soup-kitchen' Guardian and 'shark bait' MailOnline

News UK's chief executive Mike Darcey launched another full frontal assault on its newspaper rivals today, questioning the long-term business models of both.

Why comparing Guardian and MailOnline's digital revenues is misleading

Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.

Low-profile Litster thrust into spotlight at Sky Media

He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.

Condé Nast hires tech mogul Wil Harris as head of digital

Condé Nast Britain has hired Wil Harris, the co-founder of YouTube network ChannelFlip, as its head of digital, replacing Jamie Jouning.

Brands are missing the silver surfer opportunity

Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.

MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired?

I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC.

Vogue models hit Piccadilly screens

Condé Nast's Vogue has launched a three minute creative campaign of models across Storm's iconic One Piccadilly site today, to promote its April issue.

Mastering the 'dark art' of direct response 2.0

The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.

It's not what advertising is good at so much as what it can do better

I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.

Should sponsorship be measured as media?

Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.

We should all learn to ditch our inner Charlie Brooker and start singing praises

When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.

And the best branding Oscar goes to...

The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.

The cookie hasn't died...yet

Saturday 26 May 2012. A date which will live in infamy.

Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2

The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.

IMterview: Facebook and WhatsApp - what should agencies do with IM?

Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.