| Latest news | |  | | | | | Mr Kipling looks to set to drop its near-50-year-old slogan, "Exceedingly good cakes", as part of a marketing shake-up by parent company Premier Foods. | | |  | | | | | FIFA has issued a warning to brands looking to boost sales through World Cup-related marketing, stating that non-sponsors should "refrain from attempts to free-ride" on interest in the tournament. | | |  | | | | | Lisa Thomas, the chief executive of M&C Saatchi Group, speaks to Campaign for International Women's Day on 8 March. | | |  | | | | | Santander is launching its biggest ever campaign to support a new "simple, personal, fair" brand positioning as the latest change in tack with its marketing. | | |  | | | | | McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets. | | | |
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| From the blogs  | | | | | | | | | | | | | | | | | Latest jobs | | | PR Account Director | | Recruiter Brand Recruitment | | Salary £30000 per annum + plus bonuses + benefits | | Location Norwich | | | Head of Creative | | Recruiter Major Players | | Salary negotiable | | Location City of London | | | | | Marketing Administrator | | Recruiter Online Resourcing | | Salary £competitive; excellent benefits | | Location Gatwick, West Sussex | | |  | | |
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