Media AM - Starcom MediaVest, SXSW14: Eric Schmidt, Maxus, Twitter, Carat

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10th March 2014

Starcom MediaVest wins spice brand's multi-million euro account McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets.     SXSW14: Eric Schmidt on Julian Assange, GCHQ, Russian internet censorship and robots Google executive chairman and former chief executive Eric Schmidt took to the stage at SXSW interactive alongside co-author of 'The Digital Age' Jared Cohen, Google's director of its Ideas think tank, to discuss his views on privacy and the NSA, GCHQ, Russia and robots, reports Loulla-Mae Eleftheriou-Smith.     Nick Baughan on how data is propelling Maxus' journey Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.     Twitter attracts more ads, but rates tumble 67% The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.     What do media and plumbing have in common? What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.     Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets If you're not at South by Southwest and you've had trouble keeping up through social media, Campaign recaps and distils the weekend in tweets.     SXSW14: 'We are all part of the state whether we like it or not' says Assange Julian Assange claimed that all citizens are now "part of the what we traditionally call the state, whether we like it or not, and we have no choice," at SXSW interactive today.     SXSW14: Six degrees of Kevin Bacon 20 years on Kevin Bacon, the star of 'Footloose', 'The Following' and EE's 4G ad campaign, appeared on stage at SXSW interactive today (8 March) to discuss the "Six degrees of Kevin Bacon" game, as the social phenomenon turns 20.     TV ad revenues up 3.5% to record high TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.     Low-profile Litster thrust into spotlight at Sky Media He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.     News UK's CEO attacks 'soup-kitchen' Guardian and 'shark bait' MailOnline News UK's chief executive Mike Darcey launched another full frontal assault on his newspaper rivals today, questioning the long-term business models of The Guardian and MailOnline.     MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired? I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC.     Brands are missing the silver surfer opportunity Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.     My Media Week: Bob Wootton This week Bob Wootton, director of media and advertising at ISBA, The Voice of British Advertisers, joins WFA in Paris to talk global media issues, is disappointed by the shadow culture minister's views and reveals why his unofficial title is head of lunch     Why comparing Guardian and MailOnline's digital revenues is misleading Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.     It's not what advertising is good at so much as what it can do better I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.     Should sponsorship be measured as media? Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.     Mastering the 'dark art' of direct response 2.0 The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.   Latest blogs   And the best branding Oscar goes to... The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 3 Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home.     The cookie hasn't died...yet Saturday 26 May 2012. A date which will live in infamy.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2 The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.     IMterview: Facebook and WhatsApp - what should agencies do with IM? Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.

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