Media AM - Yahoo, Hertz, Dave, MEC, silver surfers, gambling ads review

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06th March 2014

Yahoo signs Jose Mourinho for World Cup Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.     Hertz launches pan-European media review Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.     Dave signs deal to produce Red Bull Soapbox Race series Red Bull has extended its relationship with the UKTV channel Dave to produce an exclusive five-part series on the Red Bull Soapbox Race, which tours globally.     MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired? I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC.     Brands are missing the silver surfer opportunity Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.     Gambling advertising rules likely to tighten A tightening of the various codes on gambling ads in the autumn is the most likely outcome of the wide-ranging review of gambling advertising announced on Tuesday (4 March).     News UK's CEO attacks 'soup-kitchen' Guardian and 'shark bait' MailOnline News UK's chief executive Mike Darcey launched another full frontal assault on its newspaper rivals today, questioning the long-term business models of both.     Why comparing Guardian and MailOnline's digital revenues is misleading Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.     My Media Week: Richard Dunmall This week, Richard Dunmall, managing director, advertising, Bauer Media is somewhat star-struck when he joins MediaCom at the Ronan O'Gara testimonial dinner.     WhatsApp is an intriguing business. But not because it cost a whopping $19bn The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't.     Is the Telegraph's digital revolution the right course? Does the exodus of senior journalists suggest divided opinions on the news brand's digital drive? By David Benady.     Time Out eyes local ad offering under O'Hara How can the magazine make up for the loss of copy sales and also pay for an increased print run? Its new chief commercial officer tells David Benady about her big plans.   Latest blogs   And the best branding Oscar goes to... The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.     The cookie hasn't died...yet Saturday 26 May 2012. A date which will live in infamy.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2 The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.     IMterview: Facebook and WhatsApp - what should agencies do with IM? Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.     Weve's Nigel Clarkson's gone to Barca, so you don't have to The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.

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