Tuesday, 11 March 2014

Media AM - UK mobile spend, Instagram, Omnicom Media Group, Financial Times, London Live

View in web browser Add to safe senders list
Media AM Bulletin
11th March 2014
UK mobile spend tipped to rise 90% and overtake newspapers in 2014  
UK mobile spend tipped to rise 90% and overtake newspapers in 2014
Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report.
 
Instagram signs $40m ad deal with Omnicom  
Instagram signs $40m ad deal with Omnicom
Instagram has signed its first major ad deal with a media agency group, a commitment from Omnicom to spend up to $40 million (£24.1 million) a year in the US.
 
Omnicom Media Group buys Mobile5  
Omnicom Media Group buys Mobile5
Omnicom Media Group has bought Mobile5, the mobile marketing agency with clients such as Samsung, Canon and Trinity Mirror.
 
Financial Times opens global commercial academy for staff  
Financial Times opens global commercial academy for staff
The Financial Times has launched its FT Global Commercial Academy (GCA) today, a learning and development programme for staff ahead of its move into a single-edition, global print product in the second quarter of 2014.
 
ESTV's London Live joins Thinkbox  
ESTV's London Live joins Thinkbox
ESTV's upcoming London Live has joined television's marketing body Thinkbox ahead of its launch on 31 March.
 
Sorrell receives £23m payout  
Sorrell receives £23m payout
Sir Martin Sorrell, the chief executive of WPP, has secured nearly £23 million in shares, a payout from the marcoms group's long-term incentive scheme.
 
Why China's social media scene outshines the 'static' West  
Why China's social media scene outshines the 'static' West
Despite working in Chinese social media for many years I keep in touch with developments in consumer digital communication in the UK. What always strikes me is the fact that there have been no real changes for many years. Compared to China, the West appears to be static.
 
IPA's 2014 Women of Tomorrow competition winners revealed  
IPA's 2014 Women of Tomorrow competition winners revealed
Leo Burnett, Carat, Ogilvy & Mather and Yahoo executives have emerged among the winners of the 2014 Women of Tomorrow competition, an initiative from the IPA and Campaign to find female industry leaders of the future.
 
Sky AdSmart is no 'game changer' - the real digital game changed long ago  
Sky AdSmart is no 'game changer' - the real digital game changed long ago
Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.
 
TV ad revenues up 3.5% to record high  
TV ad revenues up 3.5% to record high
TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.
 
Low-profile Litster thrust into spotlight at Sky Media  
Low-profile Litster thrust into spotlight at Sky Media
He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.
 
MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired?  
MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired?
I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC.
 
Brands are missing the silver surfer opportunity  
Brands are missing the silver surfer opportunity
Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.
 
My Media Week: Bob Wootton  
My Media Week: Bob Wootton
This week Bob Wootton, director of media and advertising at ISBA, The Voice of British Advertisers, joins WFA in Paris to talk global media issues, is disappointed by the shadow culture minister's views and reveals why his unofficial title is head of lunch
 
It's not what advertising is good at so much as what it can do better  
It's not what advertising is good at so much as what it can do better
I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.
 
Should sponsorship be measured as media?  
Should sponsorship be measured as media?
Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.
 
Mastering the 'dark art' of direct response 2.0  
Mastering the 'dark art' of direct response 2.0
The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.
 
Latest blogs
Nick Baughan on how data is propelling Maxus' journey  
Nick Baughan on how data is propelling Maxus' journey
Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.
 
What do media and plumbing have in common?  
What do media and plumbing have in common?
What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.
 
And the best branding Oscar goes to...  
And the best branding Oscar goes to...
The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.
 
Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 3  
Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 3
Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home.
 
The cookie hasn't died...yet  
The cookie hasn't died...yet
Saturday 26 May 2012. A date which will live in infamy.
 
Manage Bulletins Unsubscribe

No comments:

Post a Comment