| | | | | | Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report. | | | | | | | | | | | | | Instagram has signed its first major ad deal with a media agency group, a commitment from Omnicom to spend up to $40 million (£24.1 million) a year in the US. | | | | | | | | | | | | | Omnicom Media Group has bought Mobile5, the mobile marketing agency with clients such as Samsung, Canon and Trinity Mirror. | | | | | | | | | | | | | The Financial Times has launched its FT Global Commercial Academy (GCA) today, a learning and development programme for staff ahead of its move into a single-edition, global print product in the second quarter of 2014. | | | | | | | | | | | | | ESTV's upcoming London Live has joined television's marketing body Thinkbox ahead of its launch on 31 March. | | | | | | | | | | | | | Sir Martin Sorrell, the chief executive of WPP, has secured nearly £23 million in shares, a payout from the marcoms group's long-term incentive scheme. | | | | | | | | | | | | | Despite working in Chinese social media for many years I keep in touch with developments in consumer digital communication in the UK. What always strikes me is the fact that there have been no real changes for many years. Compared to China, the West appears to be static. | | | | | | | | | | | | | Leo Burnett, Carat, Ogilvy & Mather and Yahoo executives have emerged among the winners of the 2014 Women of Tomorrow competition, an initiative from the IPA and Campaign to find female industry leaders of the future. | | | | | | | | | | | | | Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive. | | | | | | | | | | | | | | | | | TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters. | | | | | | | | | | | | | He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe. | | | | | | | | | | | | | I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC. | | | | | | | | | | | | | Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani. | | | | | | | | | | | | | This week Bob Wootton, director of media and advertising at ISBA, The Voice of British Advertisers, joins WFA in Paris to talk global media issues, is disappointed by the shadow culture minister's views and reveals why his unofficial title is head of lunch | | | | | | | | | | | | | I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer. | | | | | | | | | | | | | Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks. | | | | | | | | | | | | | The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady. | | | | | | | | | | | | | | | | | | Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data. | | | | | | | | | | | | | What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity. | | | | | | | | | | | | | The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy. | | | | | | | | | | | | | Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home. | | | | | | | | | | | | | Saturday 26 May 2012. A date which will live in infamy. | | | | | | | | | | |
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