Digital AM - Mobile adspend doubles, Vodafone, Magnum, We Are Social, AOL

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mobile adspend doubles to break £1bn barrier, says IAB report by Matthew Chapman 08 April 2014, 11:37AM Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau. Vodafone gives Dutch pensioners first taste of flying with 'nans on a plane' film by Matthew Chapman 08 April 2014, 12:00PM "You won't get me in there," says Dutch grandma An, as she prepares to take her first ever flight. "Not even for money." Magnum holds 'the biggest party on the internet' with snake-style game by Mark Banham 08 April 2014, 11:34AM Unilever is to launch the fourth edition of its online Pleasure Hunt game to celebrate the 25th anniversary of its Magnum ice cream brand, and will introduce a multi-player option for the first time. We Are Social hires creatives behind Monarch's Oculus Rift campaign by Mark Banham 08 April 2014, 08:00AM We Are Social has hired WDMP's creative team, Tom Bellamy and Alena Miklasova, the duo responsible for the latest Monarch Airlines campaign featuring Oculus Rift technology. AOL launches UK-specific Engadget site by Mark Banham 08 April 2014, 10:16AM AOL has launched a UK edition of Engadget, its website covering technology news, which attracts 10 million unique users around the world. Asda runs 'something to tweet about' campaign starring cute Easter chick by Matthew Chapman 08 April 2014, 09:52AM Asda is launching a "something to tweet about" campaign, featuring a cute dancing Easter chick that forms part of the latest instalment of the "beat not match" positioning it unveiled over Christmas. PROMOTION How to Nurture & Retain Digital Talent in 2014 Webcast - 15 April @ 3pm Join this webcast to learn how to integrate digital across your whole organisation and recruit and retain the best digital talent on the market today. Sign up HERE Also in the news Big Yellow Self Storage brings back Space Invaders for interactive campaign by James Swift, 08 April 2014, 10:30AM Samsung predicts profits drop ahead of Galaxy S5 launch by Loulla-Mae Eleftheriou-Smith, 08 April 2014, 09:16AM BA boosts digital and social media proposition with new hire by Loulla-Mae Eleftheriou-Smith, 08 April 2014, 09:30AM From the blogs SHAKE THINGS UP Dave Trott 08 April 2014, 7:57AM The Agile Consumer: new attitudes Campaign Guest 08 April 2014, 7:51AM Can video ads give your brand a sporting chance? Paul Lyonette 08 April 2014, 7:15AM How marketing people inspire others - A Dozen Words of Wisdom Chris J Reed 08 April 2014, 1:10AM A tiny url Lol and Nat 07 April 2014, 3:14PM Latest jobs Campaign & Digital Leader (12 Month Contract) Recruiter Better Placed Recruitment Salary £28000 - £31000 per annum Location Winchester Senior Associate Director- tech & media Recruiter Elizabeth Norman International Salary £4500 - £65000 per annum Location London Senior Data Planner - great team, great clients, great agency Recruiter Ramsden Road Salary c.£55k - 62k dep on exp Location London Ad Manager (B2B) Recruiter Lipton Fleming Salary £40000 per annum + 20K OTE Location London Digital Account Director Recruiter Guru Careers Salary £45 - 50k (DOE) Location Based in Holland Park, London (W11) Strategic Brand Planner / Senior Planner - £55k to £90k, dependent on experience Recruiter MODA consult Salary Up to £90k + benefits and potential share options in the future Location Central London, West End Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders