Media AM - Mobile adspend, Carat Manchester, Hearst, AOL, Sony Pictures

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08th April 2014

Mobile adspend doubles to break £1bn barrier, says IAB report Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau.     Carat Manchester takes slice of £11m Pizza Hut media account Carat Manchester has been awarded a large portion of the UK Pizza Hut business, taking the media planning and buying account for its restaurants from incumbent Starcom MediaVest Group.     Hearst restructures sales offering to advertisers Hearst Magazines, the publisher of Elle and Cosmopolitan, has restructured its sales department with the appointment of four client category and agency directors, and two consultant creative directors.     AOL launches UK-specific Engadget site AOL has launched a UK edition of Engadget, its website covering technology news, which attracts 10 million unique users around the world.     Spiderman 2 uses backlit radiance for villainous outdoor campaign Sony Pictures has launched an out-of-home campaign to promote 'The Amazing Spiderman 2' featuring villain Electro played by Oscar-winner Jamie Foxx.     We Are Social hires creatives behind Monarch's Oculus Rift campaign We Are Social has hired WDMP's creative team, Tom Bellamy and Alena Miklasova, the duo responsible for the latest Monarch Airlines campaign featuring Oculus Rift technology.     WPP launches multi-sector practice for government clients WPP has formed the global Government & Public Sector Practice, utilising its advertising, media, research and campaign evaluation resources to boost its offering to government clients.     Gordon bangs the drum for Global's commercial offering With the merger and competition investigation now complete, Global Radio's commercial chief is finally ready to talk to Maisie McCabe about its big plans ahead.     Adland's Maths Men take centre stage, but success does not always add up Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course.     Would you work with electronic cigarette brands? Agencies that are tempted to explore the burgeoning e-cigarette market face an ethical dilemma, David Benady writes.     AWEurope: Telegraph's Seiken attacks notion of 'imperial' editor following Gallagher's exit Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.     My Media Week: Paul Frampton This week, Paul Frampton, chief executive of Havas Media, locks down the must-sees at AdvertisingWeekEurope while planning his own mobile session, talks enmeshing paid and earned strategies with Camelot and Facebook and feeds his ferocious Twitter habit.     Google is trying to 'hang us out to dry' says Martin Sorrell Martin Sorrell, chief executive of WPP, has told an audience at Advertising Week that while the marketing group's "frienemies" change, Google is an "extremely smart" constant in the mix, and he is regularly told that its sales team is trying to "hang us out to dry".     The smart businesses are investing in things that will make your clients obsolete There's nothing that feels more dated than virtual reality. It has been the technology pipe dream for so long that it has a multi-generation history of false hope and disappointment.     Internet giants fight back with ad trading solutions AOL, Yahoo! and Microsoft are seeking share from agencies' own programmatic trading desks, David Benady writes.     Agencies identify value in global tech tie-ups Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks.     News UK journalists caused 'absolute mayhem' with digital data News UK has clamped down on the digital data it releases to staff after misuse of the figures by journalists caused "absolute mayhem", according to Alan Hunter, the head of digital for The Times and The Sunday Times.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

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