| The ideal length of everything online | | 07 April 2014, 2:21PM | The very clever bods at social media platform Buffer were curious about the ideal length of tweets, headlines and everything else in between published on this gigantic virtual world we call Online.
| | | | Five keys to sequential storytelling for marketers | | 07 April 2014, 11:18AM |  For a growing number of consumers, accessing digital content from a single smart device is increasingly unsatisfying. Limited by screen size, resolution, and battery life, individuals use multiple devices throughout a typical day and multi-device use in and out of the home is quickly becoming the norm.
| | | | Creativity is just a series of mistakes | | 07 April 2014, 11:15AM |  The creative process is, and should be, riddled with mistakes. As James Joyce said, ‘mistakes are the portals of discovery’. They are the way we learn; the way we evolve. Indeed, you only have to scratch the surface of Twitter to read motivational statements such as 'I haven't failed, I've just found 100 ways that don't work'.
| | | | The best bits from Advertising Week Europe | | 04 April 2014, 10:39AM |  All this week our LIVE@AdvertisingWeek blog has brought you the best news, views, videos, pictures, tweets, interviews and behind-the-scenes gossip from the four-day event. As our teams try to stop their heads from spinning, The Wall brings you a best of the best bits curation from all the daily highlights.
| | | | Branded content is the Cara Delevingne of the marketing world | | 04 April 2014, 7:50AM |  When Simon Daglish, ITV's group commercial director, said at Advertising Week Europe that "90% of content is crap", I skipped a little celebratory dance. While it might seem harsh to tell brands that want to become programme makers that most consumers "don't give a stuff" about them, the sentiment behind the statement is right. The essence of what you are trying to communicate will die a bloody death if it has even the faintest whiff of corporatese about it.
| | | | 6 ways to put content in the hands of your employees | | 04 April 2014, 7:43AM |  To make their brands known for sharing truly valuable content that gets to the heart of client problems, B2B marketing teams must increasingly rely on the experts within the organisation. But as anyone who's worked in a B2B marketing team can tell you, it's a tough job to source good content from already fully maxed-out employees.
| | | | Most viral April Fools videos of 2014 | | 03 April 2014, 9:38AM |  April Fools is a great time for companies to get a bit playful with their advertising. It's the one day of the year when brands are free to indulge in a spot of no-holds-barred creative marketing and it's always fun reading about the various new mad-cap product lines that hit the market on April 1st.
| | | | The rise of Russian ad tech and what it means for the West | | 03 April 2014, 9:13AM |  Despite recent political events, the Russian tech sector remains buoyant and optimistic about the future. A quick glance at the statistics underpinning the sector shows why. The latest estimates put the number of Russians online at 66 million, with growth expected to continue by around 15-20% year-on-year until 2018.
| | | | | | | AIA's unhealthy Vitality rewards program | | 02 April 2014, 7:24AM |  AIA have launched Vitality Rewards for every insured customer. Basically the concept is very positive. They want to reward you for being healthy. How this is being done is open to question though with some serious gaps in the program and some questionable creative.
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