Digital AM - Publicis Groupe, McDonald's, Burberry, The Debrief, click-through rates

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Publicis Groupe to buy Sapient for $3.7bn by Maisie McCabe 03 November 2014, 08:32AM Publicis Groupe has agreed to buy "crown jewel" Sapient in a $3.7 billion (£2.3 billion) cash deal, to accelerate its digital expansion and put the failed merger with Omnicom behind it. McDonald's 14,500 Facebook pages will get us closer to customers, says digital manager by Shona Ghosh 03 November 2014, 11:19AM McDonald's US wants to "get closer" to customers with a hyper-local push that will involve rolling out 14,500 Facebook pages before 2015. Burberry goes interactive for Printemps Christmas window display by Shona Ghosh 03 November 2014, 09:42AM Burberry will tell its own Christmas story through interactive shop windows at Printemps, the Parisian department store. Banner ads at 20: why don't people want their faces on elves? by Graeme Noble 31 October 2014, 04:23PM Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital. The Debrief launches real-time geo-targeted campaign by Maisie McCabe 03 November 2014, 09:29AM Bauer Media has launched a brand campaign to promote The Debrief, its digital publication for 20-something women. The click-through rate is not dead, it's morphed into a zombie by Mel Exon 03 November 2014, 08:00AM Online trends are changing, so it makes sense for a new digital metric but does this mean the death of the click-through rate?, asks Mel Exon. Spotify launches first UK TV campaign by Shona Ghosh 31 October 2014, 10:01AM Spotify will launch a six-figure TV campaign to run during The X Factor ad breaks, as part of its 'That Song When' activity. Viral review: The potty-mouthed princesses sweary feminism film is bang on trend (NSFW) by Unruly 31 October 2014, 10:00AM Social video experts Unruly review the latest viral by FCKH8 Latest jobs Head of Design - Integrated Recruiter Red Sofa London Salary £55000 - £60000 per annum Location London Account Director Recruiter Purple Consultancy Salary £40000 - £50000 per annum Location London PR Account Executive Recruiter Major Players Salary £18000 - £23000 per annum + Benefits Location City of London Structural Designer - Creative Agency - London - 60k + Benefits Recruiter Twist Recruitment Salary £50000.00 - £60000.00 per annum + Benefits Location London Account Director Recruiter Blue Skies Marketing Recruitment Salary £38000 - £48000 per annum Location Bristol Account Director Recruiter Purple Consultancy Salary £40000 - £50000 per annum Location London From the blogs Selfless selfies: Millennials and social responsibility Claudia Bhugra-Schmid 31 October 2014, 1:15PM For banks, going digital isn't enough Wolf Allisat 31 October 2014, 12:44PM Industry reaction: Twitter and Facebook Q3 results The Wall 31 October 2014, 11:10AM Science fiction may be retail reality - but why is it still missing the mark? Sebastian Dreyfus 31 October 2014, 9:53AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders