Monday, 3 November 2014

Breaking news from Brand Republic - Publicis Groupe to buy Sapient for $3.7bn, plus Burberry; The Debrief; 3 great ads

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Publicis Groupe to buy Sapient for $3.7bn
Publicis Groupe to buy Sapient for $3.7bn
by Maisie McCabe
03 November 2014, 08:32AM
Publicis Groupe has agreed to buy "crown jewel" Sapient in a $3.7 billion (�2.3 billion) cash deal, to accelerate its digital expansion and put the failed merger with Omnicom behind it.
Burberry goes interactive for Printemps Christmas window display
Burberry goes interactive for Printemps Christmas window display
by Shona Ghosh
03 November 2014, 09:42AM
Burberry will tell its own Christmas story through interactive shop windows at Printemps, the Parisian department store.
The Debrief launches real-time geo-targeted campaign
The Debrief launches real-time geo-targeted campaign
by Maisie McCabe
03 November 2014, 09:29AM
Bauer Media has launched a brand campaign to promote The Debrief, its digital publication for 20-something women.

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3 great ads I had nothing to do with: Kate Stanners
3 great ads I had nothing to do with: Kate Stanners
by Thinkbox
28 October 2014, 11:37AM
Kate Stanners, creative partner at Saatchi & Saatchi, reveals three great ads she admires but had nothing to do with.
Ad agency does Mad Men send-up
Ad agency does Mad Men send-up
by Sara Kimberley
31 October 2014, 03:17PM
The Toronto-based ad agency Zulu Alpha Kilo, whose clients include Audi, Bell and Corona, has created a self-depreciating film inspired by the TV series Mad Men.
Banner ads at 20: why don't people want their faces on elves?
Banner ads at 20: why don't people want their faces on elves?
by Graeme Noble
31 October 2014, 04:23PM
Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.
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