|  | | | | |  | | The vital things for homeless people are food and shelter. | | | | | |  | | Ad folk share their stories of pitch woe. | | | | | | | |  | | The performance psychologist Matt Follows asks why advertising no longer nurtures its creative misfits. | | | | | |  | | Chris Jefford, the founder and strategy director at Hometown, reflects on the future of the banner ad, which turned 20 this week. | | | | | |  | | Don't be fooled by the casual exterior - Tom Bazeley is winning over the sceptics. By Maisie McCabe. | | | | | | | |  | | At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014. | | | | | |  | | The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues. | | | | | | | |  | | The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes. | | | | | |  | | With yet another selfie campaign launching, Jam's planning director, Simon McEvoy, questions whether the phenomena should come to an end. | | | | | |  | | Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time. | | | | | |  | | Davud Karbassioun discusses the crucial, if largely unheralded, role he plays in the advertising process. | | | | | |  | | Joe De Souza and Sam Walker reveal the huge logistic effort behind their spot for BBC Music and Children in Need. | | | | | |  | | The winners at this year's IPA Effectiveness Awards tell stories that are familiar to us all but offer crucial brand lessons. By Lorna Hawtin. | | | | | | |
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