Media PM - Publicis Groupe buys Sapient, Spotify, The Debrief, Things we like...

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03rd November 2014

Publicis Groupe to buy Sapient for $3.7bn Publicis Groupe has agreed to buy "crown jewel" Sapient in a $3.7 billion (£2.3 billion) cash deal, to accelerate its digital expansion and put the failed merger with Omnicom behind it. Spotify launches first UK TV campaign Spotify will launch a six-figure TV campaign to run during The X Factor ad breaks, as part of its 'That Song When' activity. The Debrief launches real-time geo-targeted campaign Bauer Media has launched a brand campaign to promote The Debrief, its digital publication for 20-something women. Things we like: MTV promoting safer sex, Hawking backing literacy, FirstFT Some things in the media business we liked in the week up to 31 October, and one thing we didn't... The click-through rate is not dead, it's morphed into a zombie Online trends are changing, so it makes sense for a new digital metric but does this mean the death of the click-through rate?, asks Mel Exon. Guardian 'Three Little Pigs' Stop labelling everything 'content' - we don't need more, just smarter content "If Leonardo da Vinci were alive today would he paint the Mona Lisa or would he create an Oculus Rift experience?" As a journalist you love it when such quotes are dished out, whether you believe it be substantive insight or a nonsense soundbite. Ad agency does Mad Men send-up The Toronto-based ad agency Zulu Alpha Kilo, whose clients include Audi, Bell and Corona, has created a self-deprecating film inspired by the TV series Mad Men. Why the days of Mail Online could well be numbered At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014. All I want for Christmas is a mobile masterpiece The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues. Is creativity more important than media? The battle for supremacy between the creative message and the medium has resumed. David Benady reports. My sensors detect an Internet of Stupid Things I blame Tony Fadell. If the superstar Apple engineer hadn't left to build an Internet of Things business (Fadell being the guy who led the original iPod team and then helped Steve Jobs build something called the iPhone), we wouldn't be in this mess. Hipperson on mission to give Weve a clear direction The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes. Latest blogs Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Four takeaways from the IAB Engage Conference Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. Group Head - Consumer Digital , Carreras Lathane Associates - CLA £45k + comm., London (Central), London (Greater) Sales Executive , Carreras Lathane Associates - CLA £30k + comm., London (Central), London (Greater) Account Manager , Ascent Solutions £30,000 + uncapped bonus + benefits, London (Greater) Head of Classified , Carreras Lathane Associates - CLA £27k + comm., London (Central), London (Greater) Group Sales Manager , Media IQ Recruitment Basic £40k + (DOE) and 40% uncapped commission, London (Greater)

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