Stop labelling everything 'content' - we don't need more, just smarter content + Virgin Galactic, McDonald's and Will.i.am

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Marketing Daily , 03rd November 2014

Stop labelling everything 'content' - we don't need more, just smarter content Creative constraint: the future of content marketing Will.i.am on creativity, Leonardo da Vinci's love of Oculus Rift and 'rolling' with Prince Andrew Virgin Galactic's sponsors Land Rover and Grey Goose stand by venture after crash McDonald's 14,500 Facebook pages will get us closer to customers, says digital manager Burberry goes interactive for Printemps Christmas window display Lidl Christmas ad targets Waitrose and M&S customers Debenhams slashes Christmas TV spend by two-thirds as it sidelines fashion Morrisons' loyalty drive and £25-off Christmas shop promo aims to stem sales decline Apple Watch slated for spring 2015 release Brands jump on Victoria's Secret 'Perfect Body' backlash JOBS BOARD Business Development Manager , Forsterc. £40k + benefits , London Bridge Station, London (Greater) Digital Operations Manager , Tottenham Hotspur Football ClubUp to £55,000 + Bonus , North London Consumer Activation Controller , Mast-Jaegermeister UK LimitedSalary depending on experience. Additional bonus, pension, BUPA, life assurance, 25 days' holiday. , Camberley, Surrey ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £45k , Judi Patton£40k-£45k plus excellent benefits , London (Central), London (Greater) Head of Social Media , Cancer Research UKExcellent benefits , London

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