Publicis Groupe to buy Sapient for $3.7bn, Debenhams Christmas campaign, Toyota, Bauer Media , Zulu Alpha Kilo, Banner ads at 20, Apple Watch

 

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Publicis Groupe to buy Sapient for $3.7bn by Maisie McCabe, 03 November 2014, 08:32AM Publicis Groupe has agreed to buy "crown jewel" Sapient in a $3.7 billion (£2.3 billion) cash deal, to accelerate its digital expansion and put the failed merger with Omnicom behind it. Debenhams positions gifts over fashion for 2014 Christmas campaign by James Swift, 03 November 2014, 11:29AM Debenhams' 2014 Christmas TV ad features a group of children rummaging around a deserted store at night, searching for the perfect gift. Toyota pranks east London in new Aygo online film by Maisie McCabe, 03 November 2014, 12:29PM Toyota has created an online film that pranks passersby, as part of its "go fun yourself" campaign for the Aygo model. The Debrief launches real-time geo-targeted campaign by Maisie McCabe, 03 November 2014, 09:29AM Bauer Media has launched a brand campaign to promote The Debrief, its digital publication for 20-something women. Ad agency does Mad Men send-up by Sara Kimberley, 31 October 2014, 03:17PM The Toronto-based ad agency Zulu Alpha Kilo, whose clients include Audi, Bell and Corona, has created a self-deprecating film inspired by the TV series Mad Men. Banner ads at 20: why don't people want their faces on elves? by Graeme Noble, 31 October 2014, 04:23PM Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital. Apple Watch slated for spring 2015 release by Shona Ghosh, 03 November 2014, 12:15PM Apple will release its smartwatch in spring next year, according to leaked comments from Angela Ahrendts, the company's retail chief. How can brands discover thier purpose? by Sarah Shearman 3 November 2014 Campaign asked industry pros how greater transparency helps brands do good when doing business. Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Promoted See what Noel Penzer had to say at the AOL digital upfronts 30 October 2014, 12:05PM ________ Also in the news Brands jump on Victoria's Secret 'Perfect Body' backlash by Shona Ghosh, 03 November 2014, 12:00PM Virgin Galactic's sponsors Land Rover and Grey Goose stand by venture after crash by Sara Spary, 03 November 2014, 12:15PM McDonald's 14,500 Facebook pages will get us closer to customers, says digital manager by Shona Ghosh, 03 November 2014, 11:19AM Morrisons' loyalty drive and £25-off Christmas shop promo aims to stem sales decline by Sara Spary, 03 November 2014, 10:36AM Latest Work Honda "the other side" by Wieden & Kennedy London 03 November 2014, 10:05AM Honda has released an interactive film on YouTube that lets viewers switch between stories about a suburban school run and an art heist to promote the new Civic Type R model, which will be on sale in 2015. To view the interactive film, click here . EE "bufferface" by Saatchi & Saatchi London 31 October 2014, 04:21PM EE has released a series of interactive ads starring Kevin Bacon on Facebook to promote its 4G broadband. The work was created by Saatchi Saatchi, which collaborated with Facebook s in-house ad team, The Creative Shop. Halfords "nothing beats a bike" by Mother 30 October 2014, 11:59AM Halfords is one of the first brands out the gate with its Christmas campaign, with a spot championing bikes as the perfect gift. Mother created the ad, which ends with the line: "Does anything beat a bike?" It broke on TV on 29 October and will air d... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.