Wednesday 14 January 2015

Aviva calls international ad review, the year ahead for mobile, Dave Trott, PHD, We Are Social, Alpro

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Latest news
Aviva calls international creative review
by James Swift,
13 January 2015, 07:12PM
Aviva calls international creative review
Aviva, the insurance company, is reviewing its international creative advertising account, potentially bringing an end to its decade-long relationship with Abbott Mead Vickers BBDO.
Schoolboy error means detention for teachers' union as ASA bans ad
by Ed Owen,
14 January 2015, 12:01AM
Schoolboy error means detention for teachers' union as ASA bans ad
A recruitment ad placed by the teaching union the NASUWT has been banned for claiming it was "the largest teachers' union in the UK" after a complaint was made by rival union the NUT.
The year ahead for mobile
by James Kirkham,
14 January 2015, 12:00PM
The year ahead for mobile
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
Dave Trott: Always question the question
14 January 2015, 10:46AM
Dave Trott: Always question the question
Dr. Tina Seelig is a professor at Stanford University.
Dude, where's my pay check? A round up of Ashton Kutcher ads
by Gurjit Degun,
14 January 2015, 08:29AM
Dude, where's my pay check? A round up of Ashton Kutcher ads
Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other ads the actor has starred in over the years.
We Are Social expands to San Francisco
by Sarah Shearman,
14 January 2015, 10:59AM
We Are Social expands to San Francisco
We Are Social has opened a second US office in San Francisco, with retailer Old Navy as its founding client.
After the gold rush: Life beyond Facebook
by Zach Pentel,
14 January 2015, 10:25AM
After the gold rush: Life beyond Facebook
What's a brand marketer to do in a post-social era? AnalogFolk's strategy director takes stock for Campaign US.
SC Johnson consolidates global media planning with PHD
by Ed Owen,
14 January 2015, 09:00AM
SC Johnson consolidates global media planning with PHD
SC Johnson, the owner of Mr Muscle, has consolidated its global planning account with PHD in the US.
The year ahead for customer engagement
by Mel Edwards,
14 January 2015, 10:00AM
The year ahead for customer engagement
In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.
Alpro launches Almond Milk TV push
by Ed Owen,
14 January 2015, 08:30AM
Alpro launches Almond Milk TV push
Alpro, the dairy substitute drinks company, has launched a TV ad, developed by Belgian agency Gents, to push its unsweetened almond milk variant.
Imagine Publishing hires JCDecaux's James Power to build London sales team
by Gurjit Degun,
14 January 2015, 11:10AM
Imagine Publishing hires JCDecaux's James Power to build London sales team
Imagine Publishing, the Bournemouth-based video games and computing publisher, has appointed James Power to build and lead an ad sales team in London.
ITV commercial marketer Sarah Speake to join Clear Channel as CMO
by Ed Owen,
14 January 2015, 09:29AM
ITV commercial marketer Sarah Speake to join Clear Channel as CMO
Outdoor media owner Clear Channel has poached ITV's director of commercial marketing and research Sarah Speake to be its chief marketing officer.
The year ahead for cultural trends
by Ben Kay,
14 January 2015, 08:00AM
The year ahead for cultural trends
General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.
Promoted
Campaign CityLive Challenge: Where smart tech meets street fun
by Suzanne Bidlake,
04 December 2014, 09:00AM
Campaign CityLive Challenge: Where smart tech meets street fun
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Looking for utopia with agencies in Amsterdam
by Philip Smith,
04 December 2014, 09:00AM
Looking for utopia with agencies in Amsterdam
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

________

Also in the news

The year ahead for press
14 January 2015, 11:30AM
Aldi and Lidl steal top spot in YouGov's BrandIndex
by Sara Spary, 14 January 2015, 10:02AM
Somethin' Else wins Brit Awards digital brief
by Ed Owen, 13 January 2015, 03:32PM
Government stats underline growth of creative industries
by James Swift, 13 January 2015, 03:45PM
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Latest Work

Bupa "elderly care support line" by WCRS
14 January 2015, 12:24PM
Bupa
Bupa has launched a new TV campaign showcasing its products and services. WCRS created two TV ads for the brand as part of the campaign. One advertises its support line for the elderly, while the other highlights Bupa s offer of a dedicated nurse to ...
Lynx "less effort, more style" by Bartle Bogle Hegarty
14 January 2015, 08:37AM
Lynx
Lynx Hair s latest TV ad has made headlines for featuring two men kissing. Bartle Bogle Hegarty created the spot, in which a narrator tells the protagonist to enjoy his hair while he still has it, before beginning a hyperbolic tale about what you cou...
Young's "frustrated cat" by Quiet Storm
13 January 2015, 09:04AM
Young's
Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range. Malcolm the cat, archly portrayed by The Madness of King George star Rupert Evere...
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