| | | | | | The social media dream has finally come true. This means agencies must get to grips with all the tools available to them, while brands need to find their purpose. | | | | | | After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift. | | | | | | Relying too much on research has stripped the originality from advertising, BBH London chairman Jim Carroll asserts. | | | | | | The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady. | | | | | | From taking reading advice from Facebook's founder to getting some luck to saving up for an early retirement, seven industry players tell Campaign what goals they have set themselves in the year ahead. | | | | | | | Last year, SapientNitro just missed out on BA's blue-chip ad account. In 2015, digital agencies will take another step nearer to leading brands' creative agenda. By Richard Costa-D'sa. | | | | | | In Campaign last week Richard Costa D'sa, the managing director at Jam, made his predictions for digital agencies in 2015. Campaign put his thoughts to four leaders at other digital shops. | | | | | | | There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week. | | | | | | By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage. | | | | | | The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes. | | | | | | Three leading industry executives respond to Lindsey Clay's year ahead for women essay. | | | | | | Dr. Tina Seelig is a professor at Stanford University. | | | | | | |
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