Sunday 18 January 2015

Some of this week's most read features and opinions

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The year ahead for social media
by James Whatley,
13 January 2015, 11:30AM
The year ahead for social media
The social media dream has finally come true. This means agencies must get to grips with all the tools available to them, while brands need to find their purpose.
BBH rebooted
15 January 2015, 08:00AM
BBH rebooted
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
Why do all our ads look the same?
by Jim Carroll,
17 September 2010, 09:00AM
Why do all our ads look the same?
Relying too much on research has stripped the originality from advertising, BBH London chairman Jim Carroll asserts.
Instagram steps up advertising offensive
by David Benady,
15 January 2015, 08:00AM
Instagram steps up advertising offensive
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
New Year's resolutions
15 January 2015, 08:00AM
New Year's resolutions
From taking reading advice from Facebook's founder to getting some luck to saving up for an early retirement, seven industry players tell Campaign what goals they have set themselves in the year ahead.
Adland must be first stop on political campaign trail
by Maisie McCabe,
15 January 2015, 08:00AM
Adland must be first stop on political campaign trail
The year ahead for digital agencies
by Richard Costa-D'sa,
12 January 2015, 10:00AM
The year ahead for digital agencies
Last year, SapientNitro just missed out on BA's blue-chip ad account. In 2015, digital agencies will take another step nearer to leading brands' creative agenda. By Richard Costa-D'sa.
Digital leaders respond to Richard Costa D'sa's 2015 predictions
by Staff,
12 January 2015, 11:05AM
Digital leaders respond to Richard Costa D'sa's 2015 predictions
In Campaign last week Richard Costa D'sa, the managing director at Jam, made his predictions for digital agencies in 2015. Campaign put his thoughts to four leaders at other digital shops.
Private view: Ben Mooge and Jeff Low
15 January 2015, 08:00AM
Private view: Ben Mooge and Jeff Low
World's media consumed by terror at start of 2015
by Arif Durrani,
15 January 2015, 08:00AM
World's media consumed by terror at start of 2015
There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week.
Your data for a life of luxury
15 January 2015, 08:00AM
Your data for a life of luxury
By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.
The year ahead for women
by Lindsey Clay,
13 January 2015, 08:00AM
The year ahead for women
The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes.
The year ahead for women: responses
by Staff,
13 January 2015, 09:43AM
The year ahead for women: responses
Three leading industry executives respond to Lindsey Clay's year ahead for women essay.
Dave Trott: Always question the question
14 January 2015, 10:46AM
Dave Trott: Always question the question
Dr. Tina Seelig is a professor at Stanford University.
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