Media AM - AA downgrades UK adspend growth forecast, plus Havas; Media Salary Survey; Facebook; Twitter

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13th January 2015

AA downgrades UK adspend growth forecast The Advertising Association's forecast for adspend growth in the UK this year has been revised down to 5.7 per cent, from an expected 6.5 per cent. Havas Media Group sets up luxury offering Havas Media Group has launched a new global network for luxury clients called LuxHub, which will be headquartered in Milan. Media Salary Survey Part 2: media agencies In the second part of Media Week's salary survey snapshot in association with recruiter Sylex, co-managing director Alex Michaels finds muted growth as supply outstrips demand at many levels. The year ahead for women The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes. The year ahead for women: responses Three leading industry executives respond to Lindsey Clay's year ahead for women essay. The year ahead for social media The social media dream has finally come true. This means agencies must get to grips with all the tools available to them, while brands need to find their purpose. Facebook knows users better than their family - but brands must tread carefully Computers can read individuals as well as their partner and better than their friends just by using their Facebook 'likes', a joint study from the University of Cambridge and Stanford University has found. Twitter to sell ads on tweets embedded on other sites Twitter reportedly plans to sell ads against tweets embedded on external websites, alongside those on its own apps and site. OMD brings virtual romance to Debenhams for Chloé promotion Debenhams' flagship store in London will allow lovers to attach virtual padlocks to a representation of the Pont des Arts bridge in Paris as part of the retailer's promotion for Love Story, the new Chloé fragrance. CES 2015: Drones, robots, wearables and VR Four takeaways from the consumer electronics trade show that was so vast that journos and digital strategists are still emerging with their reports. ISBA: Quality content is needed on TV to keep advertisers happy In the battle between digital and TV for ad budgets, digital display and video advertising has been attacked for not being viewable or safe, with trading being less than transparent, says David Ellison, marketing services manager at ISBA. Latest blogs The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Digital Account Director , Section:Media Ltd Up to £45,000 + Comms, London (Central), London (Greater) Recruitment Consultant , Section:Media Ltd Up to £30,000 + Comms, London (Central), London (Greater) Agency Groups Operations Manager , Blis Media £40,000 - £49,999 + benefits, pension, share options, Great Portland Street Media Sales Director , Archant £50k basic with bonus potential upto 35% of salary, car, Stevenage, Hertfordshire Account Manager - award winning digital media company , Media IQ Recruitment £25k + £40k OTE, London (Central), London (Greater)

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