Monday 26 January 2015

Elspeth Lynn exits M&C Saatchi, British Heart Foundation, Charles Watson leaves Karma, Debretts, Freeview, Kingsman, GoCompare.com

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Latest news
Elspeth Lynn leaves M&C Saatchi amid restructure
by Maisie McCabe,
26 January 2015, 11:18AM
Elspeth Lynn leaves M&C Saatchi amid restructure
Elspeth Lynn, the group executive creative director at M&C Saatchi, is leaving the agency amid a restructure of its creative department.
British Heart Foundation calls for pre-watershed junk food ban
by Ed Owen,
26 January 2015, 09:41AM
British Heart Foundation calls for pre-watershed junk food ban
The British Heart Foundation has called for a ban on "junk food" ads to be aired before 9pm, citing research showing that 70 per cent of parents have been "pestered" to buy junk food by their kids as a result of them seeing TV ads.
Charles Watson leaves Karma Communications
by Gurjit Degun,
26 January 2015, 09:51AM
Charles Watson leaves Karma Communications
Charles Watson, the group chairman at Karma Communications, has stepped down.
Claydon, Clifton, Blackett and Warby on Debrett's
by Ed Owen,
26 January 2015, 08:36AM
Claydon, Clifton, Blackett and Warby on Debrett's
Jon Claydon, Rita Clifton, Karen Blackett and Sarah Warby are among the advertising, media and marketing names to make it into Debrett's list of the most influential people in the UK.
Freeview gives away free entertainment in hidden camera digital ads
by Ed Owen,
26 January 2015, 09:01AM
Freeview gives away free entertainment in hidden camera digital ads
Freeview launches its latest series of digital ads today, which show the benefits of free services.
Gocompare.com introduces cure for 'comparison blindness'
by Ed Owen,
26 January 2015, 10:13AM
Gocompare.com introduces cure for 'comparison blindness'
Gocompare.com, the price comparison website, has aired a new ad, continuing the 'Go, Go Power' campaign that began during Christmas 2014.
Publicis Groupe extends deadline for Sapient deal again
by Daniel Farey-Jones,
23 January 2015, 01:06PM
Publicis Groupe extends deadline for Sapient deal again
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.
Across The Pond produces special films for Kingsman film push
by Ed Owen,
23 January 2015, 03:15PM
Across The Pond produces special films for Kingsman film push
Content agency Across The Pond has produced a series of four short digital films as part of the publicity push for the release of spy drama Kingsman: The Secret Service, featuring Colin Firth.

Four simple ways to cultivate creativity

by Matt Stefl
26 January 2015

Creativity is high in demand and low in supply. How can the industry increase the wattage?

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Pick & Turkey
Pick of the week: Sport England, FCB Inferno
22 January 2015, 08:00AM
Pick of the week: Sport England, FCB Inferno
Turkey of the week: Honey Monster Puffs, The Gate
22 January 2015, 08:00AM
Turkey of the week: Honey Monster Puffs, The Gate

Also in the news

Lowe agencies develop British Heart Foundation Wear Red work
by Ed Owen, 23 January 2015, 03:17PM
Daily Mirror publishes its own tits on Page 3
by Maisie McCabe, 23 January 2015, 07:22PM
Zone gets £6m boost from the Business Growth Fund and welcomes Jim Kelly to non-exec role
by James Swift, 23 January 2015, 08:19AM
Albion scoops Glorious! account
by James Swift, 23 January 2015, 08:21AM
MailOnline posts record 199.4m global monthly browsers
by Susan Billinge, 23 January 2015, 09:30AM
Government to press ahead with pre-General Election vote on cigarette packaging
by Ben Bold, 22 January 2015, 08:30AM
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Latest Work

British Heart Foundation "Wear it. Beat it" By DLKW Lowe
26 January 2015, 09:33AM
British Heart Foundation
Lowe Open has created direct and digital marketing to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February. The TV ad, created by DLKW Lowe and called "conditions", features ch...
Toyota "how great I am" by Saatchi & Saatchi Los Angeles
26 January 2015, 08:59AM
Toyota
Toyota will lead the first-quarter ads in the Super Bowl on 1 February with a spot featuring the Paralympic medallist Amy Purdy and the voice of Muhammad Ali. Saatchi Saatchi Los Angeles created the ad, in which the snowboarder Purdy is shown train...
Bud Light "coin" by Energy BBDO
23 January 2015, 12:29PM
Bud Light
Bud Light has released its Super Bowl ad online ahead of the game on 1 February. Energy BBDO created the spot, which continues the beer s positioning of "up for whatever" and shows a man accepting a bottle of beer and then entering a life-sized versi...
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