Friday, 30 January 2015

Digital AM - Amazon, #CampaignSuperBowl, Google, LinkedIn, JWT launches global digital agency Mirum

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Amazon profit down but sales up in Q4, helped by buoyant Christmas
Amazon profit down but sales up in Q4, helped by buoyant Christmas
by Ben Bold
30 January 2015, 09:14AM
Amazon made a profit of $214m (£142m) in the last three months of 2014, which included the Christmas trading period, down $25m on last year's performance.
Join the #CampaignSuperBowl party
Join the #CampaignSuperBowl party
by Staff
30 January 2015, 08:43AM
Campaign US is hosting its very own Super Bowl party, and you're invited.
Google quarterly profits up 30% for last three months of 2014
Google quarterly profits up 30% for last three months of 2014
by Ben Bold
30 January 2015, 08:37AM
Google has reported a $4.76bn (£3.16bn) quarterly profit, up 30% on the year before, with revenue growth of 15% to $18.1bn.
Employers urged to 'endorse' homeless young people on LinkedIn for charity ad push
Employers urged to 'endorse' homeless young people on LinkedIn for charity ad push
by Sara Spary
30 January 2015, 11:30AM
The Prince's Trust has launched a campaign to encourage employers to take a fresh look at young people from troubled backgrounds, highlighting the skills they have to offer from having learnt the "hard way".
JWT launches global digital agency Mirum
JWT launches global digital agency Mirum
by Ed Owen
30 January 2015, 10:17AM
J Walter Thompson has announced the formation of a new global digital agency called Mirum, formed from 11 separate shops, including HeathWallace, Quirk and Activeark JWT in the UK.
Three sponsors Plymouth Argyle fans ahead of Hartlepool away game
Three sponsors Plymouth Argyle fans ahead of Hartlepool away game
by Shona Ghosh
30 January 2015, 10:16AM
Three has signed its first English football sponsorship deal, backing Plymouth Argyle supporters attending their team's away game against Hartlepool this weekend.
Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list
Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list
by Gurjit Degun
30 January 2015, 09:05AM
Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.
Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads
Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads
by Ben Bold
29 January 2015, 03:52PM
Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%.
Buzzfeed and Friskies in purrfect harmony for Super Bowl viral
Buzzfeed and Friskies in purrfect harmony for Super Bowl viral
by Be On
30 January 2015, 07:00AM
Social video experts Be On review the latest viral by BuzzFeed and Friskies.
Watch the latest top vines featuring Ribena, Converse and Lacoste
Watch the latest top vines featuring Ribena, Converse and Lacoste
by Alex Player
29 January 2015, 10:34AM
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring stylish sportswear, high visibility footwear and a debut from some crumpled classics.
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