Saturday, 17 January 2015

This week's most read news and best ad campaigns

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Tesco moves £110m account to BBH
by Maisie McCabe,
15 January 2015, 09:43AM
Tesco moves £110m account to BBH
Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.
BBH's Jim Carroll set to depart agency
by James Swift,
14 January 2015, 03:42PM
BBH's Jim Carroll set to depart agency
Jim Carroll, Bartle Bogle Hegarty's UK chairman, will leave the agency in March and will be replaced by his deputy, Jon Peppiatt.
Tiffany & Co ads feature first same-sex couple
by Daniel Farey-Jones,
12 January 2015, 08:54AM
Tiffany & Co ads feature first same-sex couple
The 178 year-old jewellery retailer Tiffany & Co is embracing gay couples in its advertising for the first time.
BBH to bring trust back to Tesco, says Neil Munn
by James Swift,
15 January 2015, 11:42AM
BBH to bring trust back to Tesco, says Neil Munn
Bartle Bogle Hegarty aims to build trust back into Tesco's brand when it takes over the troubled supermarket's advertising account.
Ad drive seeks to combat 'fear of judgment' that stops women taking part in sport
by Ed Owen,
12 January 2015, 02:54PM
Ad drive seeks to combat 'fear of judgment' that stops women taking part in sport
Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.
Aviva calls international creative review
by James Swift,
13 January 2015, 07:12PM
Aviva calls international creative review
Aviva, the insurance company, is reviewing its international creative advertising account, potentially bringing an end to its decade-long relationship with Abbott Mead Vickers BBDO.
Shredded Wheat launches 'live from the heart' campaign
by James Swift,
12 January 2015, 08:24AM
Shredded Wheat launches 'live from the heart' campaign
Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast.
Sharon Osbourne stars in Moneysupermarket.com ad
by Gurjit Degun,
16 January 2015, 02:58PM
Sharon Osbourne stars in Moneysupermarket.com ad
Sharon Osbourne, the reality TV celebrity, stars in the latest Moneysupermarket.com ad, which features a man wearing tight denim shorts and heels, dancing to Pussycat Dolls.
Omnicom clients miss out on bumper Celebrity Big Brother
by Arif Durrani,
09 January 2015, 12:53PM
Omnicom clients miss out on bumper Celebrity Big Brother
Omnicom Media Group is expected to be feeling the pressure this week after its decision to pull all clients from Channel 5's reality TV show Celebrity Big Brother, which launched to strong audiences of more than 3 million viewers.
OMD brings virtual romance to Debenhams for Chloé promotion
by Ed Owen,
13 January 2015, 11:31AM
OMD brings virtual romance to Debenhams for Chloé promotion
Debenhams' flagship store in London will allow lovers to attach virtual padlocks to a representation of the Pont des Arts bridge in Paris as part of the retailer's promotion for Love Story, the new Chloé fragrance.
Walker Media closes in on Dixons Carphone
by Arif Durrani,
15 January 2015, 08:00AM
Walker Media closes in on Dixons Carphone
Dixons Carphone, the newly created electronics retail group, is set to award its £90 million consolidated media business to Walker Media.
WPP in global creative talks with Emirates
by Gurjit Degun,
15 January 2015, 08:00AM
WPP in global creative talks with Emirates
Emirates, the airline, is talking with agencies about its global creative requirements.
Viacom fires PHD as tensions mount over Omnicom dispute with C5
by Arif Durrani,
15 January 2015, 11:30AM
Viacom fires PHD as tensions mount over Omnicom dispute with C5
Viacom International Media Networks, home to MTV UK and Comedy Central, has parted company with its media agency, PHD, amid an ongoing dispute with parent Omnicom Media Group.
ITV commercial marketer Sarah Speake to join Clear Channel as CMO
by Ed Owen,
14 January 2015, 09:29AM
ITV commercial marketer Sarah Speake to join Clear Channel as CMO
Outdoor media owner Clear Channel has poached ITV's director of commercial marketing and research Sarah Speake to be its chief marketing officer.
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Top Work Stories

Vauxhall "the A-Z of Corsa" by 101
15 January 2015, 08:00AM
Vauxhall
Lynx "less effort, more style" by Bartle Bogle Hegarty
14 January 2015, 08:37AM
Lynx
St John Ambulance "the chokeables" by Bartle Bogle Hegarty
13 January 2015, 08:39AM
St John Ambulance
Adidas Originals "#OriginalSuperstar" by Johannes Leonardo
12 January 2015, 11:44AM
Adidas Originals
Young's Seafood "frustrated cat" by Quiet Storm
13 January 2015, 09:04AM
Young's Seafood
NSPCC "I saw your willy" by Leo Burnett Change
09 January 2015, 10:25AM
NSPCC
Sport England "this girl can" by FCB Inferno
14 January 2015, 01:05PM
Sport England
Macmillan Cancer Support "blizzard" by VCCP
12 January 2015, 10:17AM
Macmillan Cancer Support
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