Media PM - The week's most read

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30th January 2015

Time Inc UK restructures ad team Time Inc UK, the publisher that owns InStyle, Country Life and Marie Claire, has restructured its advertising team to focus more on the customer and to better service agencies. Unilever appoints PHD to global search Unilever has appointed Omnicom's PHD to handle its global search account. Channel 5 asks Omnicom clients to seek 'independent advice' Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertising represents value for money. Giant polar bear unleashed in London for Sky Atlantic stunt Commuters across the capital received a shock this morning - when Sky Atlantic set loose a life sized polar bear on the streets of London to promote its new Arctic crime drama 'Fortitude'. Media business rankings 30 January 2015: No changes in the media league this week. Are media owners now more attractive than media shops? What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask. Freeman ushers in new era at Bloomberg Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business. Walker's Dixons victory leaves Group M seething For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him. Emily Bell: Google, Facebook and Twitter 'taking over mainstream media' Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh Cudlipp Lecture on 26 January 2015. Latest blogs My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. Sales Executive , b3-media £24,000 + com + bens, West Sussex Head of Creative Partnerships , Communicorp UK Salary is dependent on experience, Manchester, Greater Manchester Publisher , createselect £30k base with OTE of £51k in year one, London (Greater) Advertising Manager (Business portfolio) , Ten Alps Negotiable based on Experience, Role based in the central London (West End) Advertising Manager (Healthcare portfolio) , Ten Alps Negotiable based on Experience, Role based in the central London (West End)

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