Tuesday 13 January 2015

Digital AM - Publicis Groupe, Havas, the year ahead for social media, Sky AdSmart, Isobar

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US regulatory delays force Publicis Groupe to wait on Sapient deal
US regulatory delays force Publicis Groupe to wait on Sapient deal
by Daniel Farey-Jones
13 January 2015, 09:57AM
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7bn offer for a third time, blaming the need for additional time to deal with US regulatory requirements.
Havas Media Group sets up luxury offering
Havas Media Group sets up luxury offering
by Daniel Farey-Jones
13 January 2015, 09:23AM
Havas Media Group has launched a new global network for luxury clients called LuxHub, which will be headquartered in Milan.
The year ahead for social media
The year ahead for social media
by James Whatley
13 January 2015, 11:30AM
The social media dream has finally come true. This means agencies must get to grips with all the tools available to them, while brands need to find their purpose.
The 10 social video trends to look out for in 2015
The 10 social video trends to look out for in 2015
by Oliver Smith
13 January 2015, 07:00AM
So 2014 was the year when 'trackvertising' boomed, native video ads evolved and viewability was on the tip of everyone's tongue. But what can we expect from video advertising in 2015? Oliver Smith, the Unruly EMEA managing director, reveals the ten t...
Andrew Griffith: Sky AdSmart 1,000 campaigns later
Andrew Griffith: Sky AdSmart 1,000 campaigns later
by Andrew Griffith
13 January 2015, 09:29AM
Andrew Griffith, chief financial officer and managing director of commercial businesses at Sky, on the first 1,000 AdSmart campaigns, and Sky's plans for the future.
Isobar appoints Emmanuel Davis to head of technology role
Isobar appoints Emmanuel Davis to head of technology role
by Gurjit Degun
12 January 2015, 01:34PM
Isobar has appointed Emmanuel Davis to the newly created role of head of technology, with immediate effect.
What should advertisers take from CES?
What should advertisers take from CES?
by Howard Kingston
12 January 2015, 12:19PM
Advertisers have a strong presence at CES, with many attending the consumer show in Las Vegas to take stock of the upcoming tech innovations.
CES 2015: Drones, robots, wearables and VR
CES 2015: Drones, robots, wearables and VR
by Frank Durrell
12 January 2015, 03:51PM
Four takeaways from the consumer electronics trade show that was so vast that journos and digital strategists are still emerging with their reports.
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