Sport England spot, AA reduces adspend forecast, the year ahead for social media, Debenhams, Young's, Publicis/Sapient

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Ad drive seeks to combat 'fear of judgment' that stops women taking part in sport by Ed Owen, 12 January 2015, 02:54PM Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno. AA downgrades UK adspend growth forecast by Gurjit Degun, 13 January 2015, 12:01AM The Advertising Association's forecast for adspend growth in the UK this year has been revised down to 5.7 per cent, from an expected 6.5 per cent. The year ahead for social media by James Whatley, 13 January 2015, 11:30AM The social media dream has finally come true. This means agencies must get to grips with all the tools available to them, while brands need to find their purpose. OMD brings virtual romance to Debenhams for Chloé promotion by Ed Owen, 13 January 2015, 11:31AM Debenhams' flagship store in London will allow lovers to attach virtual padlocks to a representation of the Pont des Arts bridge in Paris as part of the retailer's promotion for Love Story, the new Chloé fragrance. Quiet Storm turns to Rupert Everett-voiced feline for Young's TV push by Ed Owen, 12 January 2015, 01:03PM Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range. The year ahead for women by Lindsey Clay, 13 January 2015, 08:00AM The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes. The year ahead for women: responses by Staff, 13 January 2015, 09:43AM Three leading industry executives respond to Lindsey Clay's year ahead for women essay. US regulatory delays force Publicis Groupe to wait on Sapient deal by Daniel Farey-Jones, 13 January 2015, 09:57AM Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7bn offer for a third time, blaming the need for additional time to deal with US regulatory requirements. The alternative to shock tactics in charity marketing by Annie Gass, 13 January 2015, 12:05PM It was a terrible consequence of world events that the ever-present background buzz from charity advertisers was turned into a din last year. The year ahead for production 13 January 2015, 10:00AM As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks. Havas Media Group sets up luxury offering by Daniel Farey-Jones, 13 January 2015, 09:23AM Havas Media Group has launched a new global network for luxury clients called LuxHub, which will be headquartered in Milan. Andrew Griffith: Sky AdSmart 1,000 campaigns later by Andrew Griffith, 13 January 2015, 09:29AM Andrew Griffith, chief financial officer and managing director of commercial businesses at Sky, on the first 1,000 AdSmart campaigns, and Sky's plans for the future. Isobar appoints Emmanuel Davis to head of technology role by Gurjit Degun, 12 January 2015, 01:34PM Isobar has appointed Emmanuel Davis to the newly created role of head of technology, with immediate effect. Former Initiative group head Simon Herd passes away aged 52 by Daniel Farey-Jones, 13 January 2015, 11:16AM Media agency figure Simon Herd passed away last week after a long battle with recurring brain tumours over the past five years. What should advertisers take from CES? by Howard Kingston, 12 January 2015, 12:19PM Advertisers have a strong presence at CES, with many attending the consumer show in Las Vegas to take stock of the upcoming tech innovations. CES 2015: Drones, robots, wearables and VR by Frank Durrell, 12 January 2015, 03:51PM Four takeaways from the consumer electronics trade show that was so vast that journos and digital strategists are still emerging with their reports. Promoted Campaign CityLive Challenge: Where smart tech meets street fun by Suzanne Bidlake, 04 December 2014, 09:00AM A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge. Looking for utopia with agencies in Amsterdam by Philip Smith, 04 December 2014, 09:00AM Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate. ________ Also in the news Change4Life adds controversial SodaStream for 'Sugar Swaps' health push by Shona Ghosh, 13 January 2015, 10:35AM Morrisons chief to leave troubled retailer as sales fall by Sara Spary, 13 January 2015, 08:12AM The 10 social video trends to look out for in 2015 by Oliver Smith, 13 January 2015, 07:00AM ISBA: Quality content is needed on TV to keep advertisers happy by David Ellison, 12 January 2015, 03:57PM Latest Jobs Digital Project Manager £35000.00 - £40000.00 per annum, London Account Manager Up to £30K pa, depending on experience., London (Central), London (Greater) Account Director - Consumer Lifestyle/Charity/FMCG £40,000 - £50,000, London (Central), London (Greater) Digital Artworker £24000 - £28000 per annum, Macclesfield Senior Brand Manager £45000 - £50000 per annum, London More Jobs Latest Work Young's "frustrated cat" by Quiet Storm 13 January 2015, 09:04AM Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range. Malcolm the cat, archly portrayed by The Madness of King George star Rupert Evere... St John Ambulance "the chokeables" by Bartle Bogle Hegarty 13 January 2015, 08:39AM Sir John Hurt, David Mitchell, Johnny Vegas and David Walliams all lend their voices to St John Ambulance s new campaign about choking. Bartle Bogle Hegarty created the spot, which opens on a collection of inanimate objects a chewed pen lid, a toy ... Shredded Wheat "live from the heart" by McCann London 13 January 2015, 08:45AM Shredded Wheat s new campaign, "live from the heart", launched with a spot reminiscent of Guinness "Sapeurs" ad, but it was none the worse for it. McCann London created ad, which opens on a Shrewsbury husband and father called Dave, who also narrate... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.