London's villages hold unlocked potential for brands | Sarah Villegas | 22 January 2015, 10:15AM | London has long been diced into four, clearly identified regions - North, South, East and West. Recent research by YouGov describes the West as posh, East as gritty, North as cosmopolitan and the South as rough. But how realistic is this picture? Moreover, should we be defining London and Londoners in such a simplified, clichéd way?
| | | | | | | Driven by data: Linking consumer behaviour to purchase intent | The Wall | 21 January 2015, 8:01AM | Data and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.
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