Thursday 22 January 2015

The Wall > London's villages hold unlocked potential for brands

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London's villages hold unlocked potential for brands
Sarah Villegas
22 January 2015, 10:15AM

London map by Daniele Zanni FlickrLondon has long been diced into four, clearly identified regions - North, South, East and West.

Recent research by YouGov describes the West as posh, East as gritty, North as cosmopolitan and the South as rough. But how realistic is this picture? Moreover, should we be defining London and Londoners in such a simplified, clichéd way?

Don't believe what you read in the media? It could be a sign of your age
The Wall
22 January 2015, 10:02AM

newsstackYounger people are twice as likely to believe what they read in the media compared to older people, according to research. But does this mean they are more gullible or are they just more discerning about the media outlets they use?

Brands should "enhance the conversation" to infiltrate mobile messaging apps
Lauren Fisher
21 January 2015, 9:42AM

dubsmashMobile messaging apps have developed to become the ultimate private social network for users. No need to navigate through complex privacy settings on Facebook, or experiment with new private networks such as Ello.

Driven by data: Linking consumer behaviour to purchase intent
The Wall
21 January 2015, 8:01AM

Wardrobe of clothes, photo by Rubbermaid Products:FlickrData and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.

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