| Infographic: SEO checklist for 2015 | | Polly Becker | | 13 January 2015, 2:36PM |  The seemingly ever-changing SEO landscape, with its nuanced rules around Google’s algorithms and external linking, can be a minefield for even the most digitally savvy marketers.
As such, we were delighted to stumble across this infographic, detailing a simple checklist of points to consider – and those to avoid – when planning or updating your SEO strategy.
| | | | The necessary evolution of attribution | | Ben Walmsley | | 13 January 2015, 9:25AM |  In an industry where most conversions are still attributed to last click, it's time that attribution evolved to appropriately recognise every event along the conversion path.
Despite widespread recognition that last click attribution is flawed, it is still used by many brands and agencies due to its convenience and simplicity. Unfortunately, last click has created numerous challenges for the industry, such as incentives being misaligned due to marketing teams operating in competing silos, as well as the potential for conversions to be 'gamed' in RTB.
| | | | | | | Why so many brands are on Twitter's #RoadToRuin | | Jim Compton Hall | | 12 January 2015, 9:15AM |  On 2 January, the Conservatives unleashed their latest campaign poster to the nation. A picture of a road with the headline “Let’s stay on the road to a stronger economy”. Presumably that took all of 10 minutes to think of.
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