Friday, 30 January 2015

Gunn Report, 72andSunny wins Axe brief, Tracy de Groose, Davos, viral chart, Post Office, Campaign Super Bowl, Bloomberg

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Latest news
Gunn Report 2014
29 January 2015, 08:00AM
Gunn Report 2014
If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.
72andSunny wins global Axe brief
by James Swift,
30 January 2015, 11:38AM
72andSunny wins global Axe brief
Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.
Tracy de Groose promoted at Dentsu Aegis Network
by Sarah Shearman,
30 January 2015, 09:13AM
Tracy de Groose promoted at Dentsu Aegis Network
Tracy de Groose, the chief executive of Dentsu Aegis Network UK, has been promoted to its EMEA executive board, following the appointment of Rob Horler as the network's first US chief executive.
A Davos virgin reflects...
29 January 2015, 08:00AM
A Davos virgin reflects...
Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.
Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list
by Gurjit Degun,
30 January 2015, 09:05AM
Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list
Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.
Robert Webb returns for Post Office Money launch campaign
by James Swift,
30 January 2015, 09:43AM
Robert Webb returns for Post Office Money launch campaign
Robert Webb, the comedy actor, returns in the Post Office's campaign for sub brand Post Office Money.
Holland's Pies launch TV spot with TVLowCost
by Ed Owen,
30 January 2015, 10:31AM
Holland's Pies launch TV spot with TVLowCost
Holland's Pies, the Lancashire-based pie company, will launch a TV ad next week, showcasing its heritage as a butcher, baker and pie maker.
Join the #CampaignSuperBowl party
by Staff,
30 January 2015, 08:43AM
Join the #CampaignSuperBowl party
Campaign US is hosting its very own Super Bowl party, and you're invited.
Labour wins industry vote at Lead 2015
by Ed Owen,
29 January 2015, 04:27PM
Labour wins industry vote at Lead 2015
Labour's Chris Bryant won the vote of delegates at the Advertising Association's media showdown at the Lead summit by a landslide
Freeman ushers in new era at Bloomberg
29 January 2015, 08:00AM
Freeman ushers in new era at Bloomberg
Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business.
Tony Vickers service of thanksgiving on 23 February
by Gurjit Degun,
30 January 2015, 11:14AM
Tony Vickers service of thanksgiving on 23 February
A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.
Google quarterly profits up 30% for last three months of 2014
by Ben Bold,
30 January 2015, 08:37AM
Google quarterly profits up 30% for last three months of 2014
Google has reported a $4.76bn (£3.16bn) quarterly profit, up 30% on the year before, with revenue growth of 15% to $18.1bn.
'Too vague' Google forced to review data privacy policy
by Ed Owen,
30 January 2015, 11:31AM
'Too vague' Google forced to review data privacy policy
The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.
Peter Bazalgette: the creative industry needs to work together on diversity
by Maisie McCabe,
29 January 2015, 05:30PM
Peter Bazalgette: the creative industry needs to work together on diversity
Sir Peter Bazalgette, the chair of Arts Council England and former chairman of Endemol, has called on the creative industries to work together to improve diversity.

Creating a 'digital comfort zone'

by Betty Tuppeny
30 January 2015

The sprawl of Super Bowl marketing reminds us it's crucial to get marketing and technology reading from the same playbook.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads
by Ben Bold, 29 January 2015, 03:52PM
Govt seeks ad agency for emergency activity
by Gurjit Degun, 29 January 2015, 08:00AM
Mondelez hires McGarrybowen for Sour Patch Kids
by Kate Magee, 30 January 2015, 10:25AM
Buzzfeed and Friskies in purrfect harmony for Super Bowl viral
by Be On, 30 January 2015, 07:00AM
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Latest Work

Snickers "The Brady Bunch" by BBDO New York
30 January 2015, 09:24AM
Snickers
Last week, Snickers released a teaser for its Super Bowl spot by BBDO New York, promising viewers that if it received enough hits, the ad would be aired ahead of the game. In that clip, fans of the brand and the 70s sitcom The Brady Bunch got the...
Prince's Trust "learn the hard way" by CHI & Partners
29 January 2015, 08:30AM
Prince's Trust
CHI Partners has created a LinkedIn/YouTube campaign for the Prince s Trust to get employers to look harder at young job applicants with troubled backgrounds. One part of the campaign is a LinkedIn profile of a fictional homeless person, who will a...
Caitlin Ryan and Beth Bentley
29 January 2015, 08:00AM
Caitlin Ryan and Beth Bentley
Creative Caitlin Ryan Executive creative director, Karmarama "Fancy having dinner with 15 other ECDs from rival agencies?" Ooh, I don t know. Maybe I ll stick needles in my eyes instead. I could picture the scene: an evening of thinly...
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