Thursday 29 January 2015

Digital AM - Argos, Saatchi & Saatchi, McDonald's, Havas, Brian the robot

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Argos to open digital stores within Sainsbury's
Argos to open digital stores within Sainsbury's
by Charlotte McEleny
29 January 2015, 11:58AM
Sainsbury's has signed a deal with Argos to open 10 new digital format stores within its supermarkets.
Saatchi & Saatchi wins $40m HomeAway account as it goes after Airbnb
Saatchi & Saatchi wins $40m HomeAway account as it goes after Airbnb
by Gurjit Degun
29 January 2015, 08:00AM
HomeAway, the holiday home rental site, has appointed Saatchi & Saatchi London to handle its $40 million (£26.4 million) advertising account.
McDonald's boss Don Thompson replaced by brand chief and Brit Steve Easterbrook
McDonald's boss Don Thompson replaced by brand chief and Brit Steve Easterbrook
by Ben Bold
29 January 2015, 08:20AM
McDonald's chief executive Don Thompson has stepped down days after reporting falling profits, with British-born chief brand officer Steve Easterbrook lined up to take the reins of the business.
Havas launches Helia network
Havas launches Helia network
by Staff
29 January 2015, 08:00AM
Global brand absorbs EHS and will house Havas Worldwide's data and digital skills.
Confused.com's Brian the robot incarnated as interactive toy in consumer giveaway
Confused.com's Brian the robot incarnated as interactive toy in consumer giveaway
by Ben Bold
29 January 2015, 08:58AM
Confused.com's Brian the robot brand character has been brought to life outside of the firm's TV advertising, and will be given away free in the form of a physical interactive "pull-and-go" toy that speaks lines from the ads, to consumers who buy ins...
Karmarama scoops global Secret Escapes
Karmarama scoops global Secret Escapes
by Gurjit Degun
29 January 2015, 08:00AM
Secret Escapes, the online travel company, has appointed Karmarama to handle its global creative business.
The Red Brick Road captures GoDaddy UK brief
The Red Brick Road captures GoDaddy UK brief
by Kate Magee
29 January 2015, 08:00AM
GoDaddy has appointed The Red Brick Road as its lead creative agency in the UK without a pitch.
TravelSupermarket hands creative brief to The Corner
TravelSupermarket hands creative brief to The Corner
by Ed Owen
28 January 2015, 12:30PM
TravelSupermarket, part of the Moneysupermarket.com group, has handed its £3.5 million creative account to The Corner following a competitive pitch.
Watch the latest top vines featuring Ribena, Converse and Lacoste
Watch the latest top vines featuring Ribena, Converse and Lacoste
by Alex Player
29 January 2015, 10:34AM
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring stylish sportswear, high visibility footwear and a debut from some crumpled classics.
Unilever appoints PHD to global search
Unilever appoints PHD to global search
by Arif Durrani
29 January 2015, 08:00AM
Unilever has appointed Omnicom's PHD to handle its global search account.
Lactofree seeks shop for ad/digital account
Lactofree seeks shop for ad/digital account
by Kate Magee
29 January 2015, 08:00AM
Lactofree, the Arla Foods dairy brand, is on the hunt for an agency to handle its ad­vertising and digital activity.
Samsung quietly pushes Gear Circle connected headphones
Samsung quietly pushes Gear Circle connected headphones
by Shona Ghosh
28 January 2015, 03:53PM
Samsung has launched an online campaign for the Gear Circle headset, a space-age cross between headphones and necklace, part of its continued push into wearable technology.
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