Tiffany & Co's first same-sex couple ad, the year ahead in digital, Sainsbury's, Shredded Wheat, Adidas, Lucky Generals

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Tiffany & Co ads feature first same-sex couple by Daniel Farey-Jones, 12 January 2015, 08:54AM The 178 year-old jewellery retailer Tiffany & Co is embracing gay couples in its advertising for the first time. Digital leaders respond to Richard Costa D'sa's 2015 predictions by Staff, 12 January 2015, 11:05AM In Campaign last week Richard Costa D'sa, the managing director at Jam, made his predictions for digital agencies in 2015. Campaign put his thoughts to four leaders at other digital shops. The year ahead for digital agencies by Richard Costa-D'sa, 12 January 2015, 10:00AM Last year, SapientNitro just missed out on BA's blue-chip ad account. In 2015, digital agencies will take another step nearer to leading brands' creative agenda. By Richard Costa-D'sa. Shredded Wheat launches 'live from the heart' campaign by James Swift, 12 January 2015, 08:24AM Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast. Sainsbury's recruits food bloggers for Love Your Freezer campaign by Ed Owen, 12 January 2015, 11:12AM Sainsbury's is featuring two food bloggers in ads promoting its frozen food offering as part of a campaign called 'Love Your Freezer'. Hostelworld.com appoints Lucky Generals by James Swift, 12 January 2015, 11:49AM Lucky Generals has won Hostelworld.com's global branding and advertising account after a competitive pitch. The year ahead for technology by Alex Matthews, 12 January 2015, 11:30AM Tech developments are racing ahead, but 2015 should be the year that brands look to innovate themselves and build a transparent relationship with their customers, Alex Matthews writes. 'I can't wait until we don't have to move any more', CES spoof released by Kate Magee, 12 January 2015, 10:55AM Mindshare has partnered with Don't Panic London to make two satirical films at the International Consumer Electronics Show (CES) in Las Vegas. 'Media entering most creative phase' says SMG global chief Laura Desmond by Gurjit Degun, 12 January 2015, 09:00AM The media industry is entering its most creative phase, according to Laura Desmond, the chief executive at Starcom MediaVest Group. Celebrity Big Brother garners 2.4 million in wake of dramatic ejection by Daniel Farey-Jones, 12 January 2015, 11:03AM Channel 5 took nearly double-digit share of viewing in the 9pm slot last night after an eventful weekend in the Celebrity Big Brother house, according to unofficial overnight figures. Twitter to sell ads on tweets embedded on other sites by Shona Ghosh, 12 January 2015, 09:39AM Twitter reportedly plans to sell ads against tweets embedded on external websites, alongside those on its own apps and site. David Walliams and Johnny Vegas provide voices in educational St John Ambulance ad by Gurjit Degun, 12 January 2015, 08:52AM St John Ambulance has launched a light-hearted campaign that teaches people how save a life, and features voiceovers from David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt. The year ahead for marketing 12 January 2015, 08:00AM An unquenchable thirst for fresh and deep insight will be in the DNA of those marketers successfully able to navigate a tumultuous 2015 for businesses, Mark Evans writes. Watch: Pharrell and David Beckham question fame for Adidas 'Superstar' campaign by Shona Ghosh, 09 January 2015, 05:10PM Adidas has unveiled a contrarian campaign for its 'Superstar' shoe, with brand ambassadors Pharrell, David Beckham, Rita Ora and basketball star Damian Lilllard all questioning the role of social media in personal validation. London Business School calls media review by Gurjit Degun, 09 January 2015, 02:30PM The London Business School is calling a media planning and buying review as part of "statutory procurement requirement". Promoted Campaign CityLive Challenge: Where smart tech meets street fun by Suzanne Bidlake, 04 December 2014, 09:00AM A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge. Looking for utopia with agencies in Amsterdam by Philip Smith, 04 December 2014, 09:00AM Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate. ________ Also in the news Land Rover enlists Pixie Lott and 200 tonnes of snow for #hibernot campaign by Charlotte McEleny, 12 January 2015, 10:04AM Coalition parties accused of advertising popular policies with taxpayer funds by Gemma Charles, 12 January 2015, 10:00AM Top creatives respond to Russell Ramsey's 2015 predictions 09 January 2015, 09:22AM The year ahead for creativity by Russell Ramsey, 09 January 2015, 08:00AM Latest Jobs Social Media Exec, Online Travel/Leisure, £25-30k £25000 - £30000 per annum, Benefits: excellent benefits!, London Senior Copywriter 50k - £65k depending on experience , London (Central), London (Greater) SEO Executive to £30,000 - £35,000, London (Central), London (Greater) New Business Manager £45,000 - £55,000 + Bonus + Benefits , London (West), London (Greater) Web Developer/Designer Negotiable, St. Albans More Jobs Latest Work Adidas Originals "#OriginalSuperstar" by Johannes Leonardo 12 January 2015, 11:44AM Addias has begun a global, year-long campaign for its Originals range with a spot featuring David Beckham, Rita Ora and Pharrell Williams. Johannes Leonardo created the spot, in which Beckham, Ora and Williams, among others, question what it means to... Hotels.com "the obvious choice" by Crispin Porter & Bogusky London 12 January 2015, 10:51AM Hotels.com s new European campaign was shot by the director behind Dodgeball: A True Underdog Story and features a voiceover by comedian, Joe Wilkinson. Crispin Porter Bogusky London created the ad, which explains the site s benefits and builds o... Macmillan "blizzard" by VCCP 12 January 2015, 10:17AM Macmillan Cancer Support is kicking off a new brand campaign with a TV spot that uses a man wandering alone in a blizzard as a metaphor for how isolating cancer can be. VCCP created the ad, which first airs on TV on 12 January and includes informatio... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.