Media PM - The week's most read

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23rd January 2015

What the end of Page 3 means for advertising Nipples are funny things aren't they? I say funny, but the recent No More Page 3 campaign has made us all think far more seriously about them. Walker's Dixons victory leaves Group M seething For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him. Has JCDecaux chosen the wrong time to abandon its trade body? JCDecaux's withdrawal from the Outdoor Media Centre is a surprising turn of events, writes the Posterscope chief executive Annie Rickard. My Media Week: Grant Millar This week, Grant Millar gets his feet under the table as UK CEO, ZenithOptimedia Group, in a welcome return to the UK media fold. Are media owners now more attractive than media shops? What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask. Big Brother delivers record figures for Channel 5 The return of Celebrity Big Brother (CBB) on 7 January has held strong and delivered its best set of figures for Channel 5 at this stage of the schedule, according to the latest overnight figures. The Sun cuts topless models on Page 3 The Sun newspaper appears to have stopped printing photographs of topless models on Page 3, following increasing pressure from a multitude of groups over many years. Havas partners with Facebook's Atlas for multi-device ad targeting Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe. Virgin Media COO Dana Strong to leave after 18 months Cable TV company Liberty Global has appointed Dana Strong, the chief operating officer of its Virgin Media business, as senior vice-president and chief transformation officer. Guardian and Telegraph beat MailOnline on Twitter in 2014 Stories from The Guardian and Daily Telegraph generated more comment and sharing on Twitter in 2014 than all other newsbrands, including the largest site MailOnline, according to a new study. Latest blogs Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Telesales Executive , Morgan Rutherford Associates £28-35K+Commission, London (Central), London (Greater) Data Sales Business Development Manager , Media Square Recruitment £28,000 - £33,000 + Uncapped Commission + Benefits, London (Central), London (Greater) Sales Executive , Media Square Recruitment £19,000 + Uncapped Commission + Benefits, London (Central), London (Greater) Exhibition Sales Executive - Security Portfolio , Dragonfly Recruitment £12 - £13.60 per hour, London Commercial Executive , Nova International Up to £32,000 per annum + benefits, Central London

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