Sunday, 25 January 2015

Some of this week's most read features and opinions

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How to be... a chief strategy officer
22 January 2015, 08:00AM
How to be... a chief strategy officer
Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.
Good manners still matter in adland relationships
by Claire Beale,
22 January 2015, 08:00AM
Good manners still matter in adland relationships
Are media owners now more attractive than media shops?
22 January 2015, 08:00AM
Are media owners now more attractive than media shops?
What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.
Lonely at the top
22 January 2015, 08:00AM
Lonely at the top
Too many agency chiefs jeopardise their mental well-being for fear of being seen as weak. This must stop, Scott Knox writes.
Private view: Jonathan Burley and Al Young
22 January 2015, 08:00AM
Private view: Jonathan Burley and Al Young
Walker's Dixons victory leaves Group M seething
by Arif Durrani,
22 January 2015, 08:00AM
Walker's Dixons victory leaves Group M seething
For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.
Now and then
22 January 2015, 08:00AM
Now and then
People often talk about how much advertising has changed - but in what way? Did all admen have drinking issues back then, and can everyone be film-makers now? Laura Jordan Bambach and Andrew Cracknell discuss.
Dave Trott: On the other hand
by Dave Trott,
21 January 2015, 03:01PM
Dave Trott: On the other hand
Joe Stegner had often been asked to make recommendations to the board on profitability.
Global viewpoint from Brazil
by Hugo Veiga, Diego Machado,
15 January 2015, 08:00AM
Global viewpoint from Brazil
Redican looks beyond the National Readership Survey
22 January 2015, 08:00AM
Redican looks beyond the National Readership Survey
The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.
Tesco/BBH: the ultimate examination of advertising
by Maisie McCabe,
22 January 2015, 08:00AM
Tesco/BBH: the ultimate examination of advertising
History of advertising: No 118: Nike's 'Just do it' tagline
22 January 2015, 08:00AM
History of advertising: No 118: Nike's 'Just do it' tagline
BBH rebooted
15 January 2015, 08:00AM
BBH rebooted
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
On the Campaign couch
by Jeremy Bullmore,
22 January 2015, 08:00AM
On the Campaign couch
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