Friday, 16 January 2015

The Wall > TripAdvisor has its eye on the personalisation game

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TripAdvisor has its eye on the personalisation game
Gina Roughan
16 January 2015, 8:10AM

Cannes beachBooked a holiday in the past week?

You're not alone: last weekend was 'Sunshine Saturday'. Apparently the busiest day of the year for UK holiday bookings as punters - including myself - attempt to break the internet by booking their holidays.

In feed or down low - where should native ads go?
Francis Turner
16 January 2015, 8:00AM

NativeNative ads are fast becoming the go-to choice for online publishers and advertisers alike. But we're already seeing a split in how publishers use them.

On the one hand you have in-feed native that sits within the main content feed, while on the other you have content recommendations at the base of articles.

Why brands need to break bad to win
The Wall
15 January 2015, 8:55AM

Breaking Bad, photo by The Conmunity - Pop Culture GeeksWhat can we learn in our world from Breaking Bad?

The pioneer and the underdog of a television movement that has in recent times flipped the TV/feature film balance of power.

Wearables: The future of publishing now
Matt Hussey
15 January 2015, 8:00AM

bulletFor the past two years, wearables have been heralded as the next big step forward in consumer technology.

According to the research firm Canalys, the market is expected to triple this year alone.

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