Monday 19 January 2015

Breaking news from Brand Republic - Uber, Campari, Muller, Coca-Cola, Shaun the Sheep

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Uber to create 50,000 jobs and promises 'new partnership' with European cities
Uber to create 50,000 jobs and promises 'new partnership' with European cities
by Ben Bold
19 January 2015, 08:37AM
Uber chief executive Travis Kalanick has said he wants to create 50,000 jobs across Europe and forge a "new partnership" with European cities as the firm targets ambitious growth in 2015.
Campari prepares for global pitch
Campari prepares for global pitch
by Maisie McCabe
19 January 2015, 09:54AM
Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.
Muller promotes UK marketing chief Michael Inpong to global CMO
Muller promotes UK marketing chief Michael Inpong to global CMO
by Ben Bold
19 January 2015, 09:05AM
Muller has promoted UK marketing and R&D director Michael Inpong to the post of global chief marketing officer.

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What Coca-Cola's new CMO Marcos de Quinto must do to make the brand sparkle again
What Coca-Cola's new CMO Marcos de Quinto must do to make the brand sparkle again
by Ben Bold
19 January 2015, 07:00AM
Coca-Cola is experiencing falling sales, up to 1,800 job cuts and even its own CEO is a vocal critic of its marketing. But with 2015 bringing Marcos de Quinto as its new global CMO, can the soft drinks giant turn around its fortunes?
Watch: Wieden & Kennedy's Tesco ads
Watch: Wieden & Kennedy's Tesco ads
by Gurjit Degun
19 January 2015, 09:08AM
As Tesco prepares to move its ad account to Bartle Bogle Hegarty, Campaign takes a look at some of the best ads created by Wieden & Kennedy for the supermarket.
BA reviews global digital ad account
BA reviews global digital ad account
by James Swift
16 January 2015, 05:55PM
British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.
Shaun the Sheep fronts �4m VisitEngland staycation campaign
Shaun the Sheep fronts �4m VisitEngland staycation campaign
by Shona Ghosh
16 January 2015, 04:22PM
Shaun the Sheep will add his woolly charms to a new �4m campaign from VisitEngland to persuade Brits to take their holidays at home.
Tesco backs faltering Google Glass amid public scepticism
Tesco backs faltering Google Glass amid public scepticism
by Shona Ghosh
16 January 2015, 12:15PM
Google Glass may be temporarily off the shelves, but Tesco will continue to develop for the hardware as it explores the potential of wearables for grocery shopping.
Legal & General's advertising and media up for grabs in competitive pitch
Legal & General's advertising and media up for grabs in competitive pitch
by James Swift
16 January 2015, 05:14PM
Legal & General is reviewing of all its media and advertising accounts, saying that it wants to take its branding to "the next level".
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