Thursday, 15 January 2015

Breaking news from Brand Republic - Tesco moves £110m account to BBH, plus the Labour Party; H&M, Honey Monster, Virgin Active

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Tesco moves �110m account to BBH
Tesco moves �110m account to BBH
by Maisie McCabe
15 January 2015, 09:43AM
Tesco has moved its �110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half year relationship with Wieden & Kennedy London.
Labour promises curbs on food and tobacco marketing
Labour promises curbs on food and tobacco marketing
by Ben Bold
15 January 2015, 09:05AM
The Labour Party has promised to "take tougher action" to protect children from "commercial pressures caused by alcohol, sugar and smoke", a thinly veiled criticism of some of the marketing practices adopted by food and tobacco firms designed to appe...
Guy Hayward nets global KBS role
Guy Hayward nets global KBS role
by James Swift
15 January 2015, 08:00AM
Kirshenbaum Bond Senecal & Partners has appointed Guy Hayward as its global chief executive.

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H&M and Welcome Break named and shamed by Gov over minimum wage failure
H&M and Welcome Break named and shamed by Gov over minimum wage failure
by Ben Bold
15 January 2015, 08:23AM
Retailer H&M and motorway services Welcome Break have been named and shamed by the Government for failing to pay workers the minimum wage.
Honey Monster returns to TV as grown-up 'creator of mischief'
Honey Monster returns to TV as grown-up 'creator of mischief'
by Ed Owen
15 January 2015, 12:01AM
Honey Monster will return to the small screen on 18 January after a gap of some five years, with a new TV ad developed by The Gate London for the newly renamed Honey Monster Puffs.
Tough Mudder signs up Virgin Active as gym partner
Tough Mudder signs up Virgin Active as gym partner
by Shona Ghosh
14 January 2015, 01:06PM
Virgin Active has become Tough Mudder's official club partner in a wider marketing push for its new fitness regime, 'the Grid'.
Walker Media closes in on Dixons Carphone
Walker Media closes in on Dixons Carphone
by Arif Durrani
15 January 2015, 08:00AM
Dixons Carphone, the newly created electronics retail group, is set to award its �90 million consolidated media business to Walker Media.
BBH's Jim Carroll set to depart agency
BBH's Jim Carroll set to depart agency
by James Swift
14 January 2015, 03:42PM
Jim Carroll, Bartle Bogle Hegarty's UK chairman, will leave the agency in March and will be replaced by his deputy, Jon Peppiatt.
TUI launches pan-European review
TUI launches pan-European review
by James Swift
15 January 2015, 08:00AM
TUI is hunting for a pan-European creative agency following the �5.15 billion merger between its UK and German holding companies in December.
CES 2015: What does it mean for marketers?
CES 2015: What does it mean for marketers?
by Sarah Shearman
15 January 2015, 08:45AM
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa.
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