| 4 native advertising predictions | | Chris Quigley | | 29 January 2015, 9:14AM |  Following the hype of native advertising in 2014, here are some insights into what to expect from native in 2015 as the industry matures.
Mobile-first content 2014 saw mobile content consumption tip over the 50% mark: we now spend more time on mobile than we do on TV.
| | | | 5 steps to boosting ROI on Google Shopping | | Oliver Lees | | 29 January 2015, 8:50AM |  Google Shopping is a key part of the marketing mix for most e-commerce businesses.
Thanks to Google’s continuing dominance of search (it currently has an 88% share of the UK market), this channel accounts for a huge proportion of revenues for many companies.
| | | | Selfie and Internet of Things see huge spike in design search trends | | Rachel Bull | | 28 January 2015, 9:33AM |  Breakout digital trends saw the biggest rise in image searches in 2014, that's according to Shutterstock's latest 'Creative Trends' report released this week.
The report reveals the key downloads and searches made by marketers, advertisers, designers, art directors, filmmakers, and bloggers from Shutterstock's library of images, video clips, and music tracks.
| | | | 4 trends that will shape the future of email marketing | | Sharon Jennings | | 28 January 2015, 9:01AM |  The rise of mobile has increased email marketing's standing amongst digital marketers. And once the Apple Watch is out, the humble email will be one of the best ways to reach consumers with your marketing messages.
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