Media AM - Tracy de Groose promoted at Dentsu Aegis Network, plus Google; Amazon; Keith Weed; Twitter

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30th January 2015

Tracy de Groose promoted at Dentsu Aegis Network Tracy de Groose, the chief executive of Dentsu Aegis Network UK, has been promoted to its EMEA executive board, following the appointment of Rob Horler as the network's first US chief executive. Google quarterly profits up 30% for last three months of 2014 Google has reported a $4.76bn (£3.16bn) quarterly profit, up 30% on the year before, with revenue growth of 15% to $18.1bn. Amazon profit down but sales up in Q4, helped by buoyant Christmas Amazon made a profit of $214m (£142m) in the last three months of 2014, which included the Christmas trading period, down $25m on last year's performance. Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%. Twitter video launch: what marketers need to know The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK (part of the ZenithOptimedia Group). Labour wins industry vote at Lead 2015 Labour's Chris Bryant won the vote of delegates at the Advertising Association's media showdown at the Lead summit by a landslide Richard Eyre: The only way is ethics? Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference. Things we like: Goodstuff's GoodStart, Havas and MailOnline Giant Top Gear effigy of The Stig erected in Warsaw publicity stunt The Stig - the mysterious racing driver of Top Gear fame - has been immortalised as a 33ft statue in Warsaw, Poland, as part of a stunt to publicise a new BBC channel. Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday. Media business rankings 30 January 2015: No changes in the media league this week. Does the Outdoor Media Centre have a future? The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks. Freeman ushers in new era at Bloomberg Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business. Perhaps historians make the best planners "Have you noticed how the best planners are often biologists?" - Rory Sutherland. Advertising pays for more than today's rich media Have you ever stopped to think about what our media landscape would look like without advertising? Operators prepare for quad-play showdown As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes. Media needs to focus on the personal touchpoint Latest blogs My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. Advertising Manager (Business portfolio) , Ten Alps Negotiable based on Experience, Role based in the central London (West End) Advertising Manager (Healthcare portfolio) , Ten Alps Negotiable based on Experience, Role based in the central London (West End) Exclusive! Marketing Manager - Leading Consumer Shows , Dragonfly Recruitment £50000.00 - £60000.00 per annum + Basic + Bonus + Benefits, London Head of Ad Sales International , A+E Networks UK Competitive + Benefits, Isleworth (City/Town), London (Greater) Lecturer- Level 2 and 3 Creative Media (Film/TV/Radio) , Somerset College of Arts & Technology £23,241 – £32,134 per annum, Taunton, Somerset

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