Tuesday, 20 January 2015

The Wall > The content river (or why Amazon is called Amazon)

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The content river (or why Amazon is called Amazon)
Nick Hammond
20 January 2015, 7:27AM

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don't agree with this view.

For lack of a better story
Andrew Roberts
20 January 2015, 7:25AM

story booksI bought a OnePlus One recently. It's a smartphone from China with iPhone 6 level specs.

It's the best phone on the market in almost every way – screen, camera, looks, price. It's not out in the UK so no one has really seen it, or knows anything about it.

Is the UK ready to go digital-first?
Susan Billinge
19 January 2015, 11:12AM

WomanHomeWorkingFujitsu’s research into the UK’s digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact with organisations.

The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.

2015 - a breakthrough year for video advertising
Tod Sacerdoti
19 January 2015, 9:38AM

The Samsung Galaxy: Samsung Galaxy: smartphone brand doubles UK market shareA lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed year.

Digital video took a giant leap into programmatic buying, experiencing huge gains in both viewership and ad spend.

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