Thursday 15 January 2015

Digital AM - Ryanair, CES 2015, Instagram, BBH, Adspend

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Digital AM

Latest news

Ryanair eyes ads to fund on-demand film service
Ryanair eyes ads to fund on-demand film service
by Shona Ghosh
15 January 2015, 10:35AM
Ryanair is set to trial a new on-demand film service this summer, which will enable passengers to watch films on their phones or tablets for free.
CES 2015: What does it mean for marketers?
CES 2015: What does it mean for marketers?
by Sarah Shearman
15 January 2015, 08:45AM
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa.
Instagram steps up advertising offensive
Instagram steps up advertising offensive
by David Benady
15 January 2015, 08:00AM
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
Bartle Bogle Hegarty launches video production studio
Bartle Bogle Hegarty launches video production studio
by James Swift
15 January 2015, 08:00AM
Bartle Bogle Hegarty has launched a video production unit called Black Sheep Studios.
Adspend growth slows down in Q4
Adspend growth slows down in Q4
by Arif Durrani
15 January 2015, 08:00AM
Marketing budgets increased for the ninth consecutive quarter in the final three months of 2014, according to the latest IPA Bellwether Report.
Wickes hands £24m creative brief to Iris
Wickes hands £24m creative brief to Iris
by Ed Owen
15 January 2015, 08:00AM
Wickes has appointed Iris to its £24 million advertising account after a competitive pitch.
Vizeum lands media account for Match
Vizeum lands media account for Match
by
15 January 2015, 08:00AM
Match.com, the dating website, has awarded its media planning and buying business to Vizeum, ahead of a £10 million marketing push in 2015.
Cheil gives global CCO remit to Malcolm Poynton
Cheil gives global CCO remit to Malcolm Poynton
by Gurjit Degun
15 January 2015, 08:00AM
Cheil Worldwide has set up a global creative council and confirmed the appointment of Malcolm Poynton, the former European chief creative officer at Sapient­Nitro, as its first global chief creative officer.
Tesco explores hands-free shopping with Google Glass app
Tesco explores hands-free shopping with Google Glass app
by Shona Ghosh
14 January 2015, 10:42AM
Tesco has launched a Google Glass app, allowing shoppers who have forked out £1,500 for the headset to see nutritional information or add groceries to their online basket.
Facebook's LinkedIn rival goes live with test partners
Facebook's LinkedIn rival goes live with test partners
by Charlotte McEleny
14 January 2015, 03:14PM
A select number of businesses are now testing Facebook for Business, a special platform for use within the work environment.
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