Wednesday, 14 January 2015

Digital AM - Virgin Active, We Are Social, Facebook, Clear Channel, the year ahead for mobile

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Virgin Active to offer smart wristbands in digital gym push
Virgin Active to offer smart wristbands in digital gym push
by Shona Ghosh
14 January 2015, 09:00AM
Virgin Active will offer members smart wristbands that keep track of their workout history, as part of a multimillion-pound push to bring its gyms into the 21st century.
We Are Social expands to San Francisco
We Are Social expands to San Francisco
by Sarah Shearman
14 January 2015, 10:59AM
We Are Social has opened a second US office in San Francisco, with retailer Old Navy as its founding client.
After the gold rush: Life beyond Facebook
After the gold rush: Life beyond Facebook
by Zach Pentel
14 January 2015, 10:25AM
What's a brand marketer to do in a post-social era? AnalogFolk's strategy director takes stock for Campaign US.
ITV commercial marketer Sarah Speake to join Clear Channel as CMO
ITV commercial marketer Sarah Speake to join Clear Channel as CMO
by Ed Owen
14 January 2015, 09:29AM
Outdoor media owner Clear Channel has poached ITV's director of commercial marketing and research Sarah Speake to be its chief marketing officer.
The year ahead for mobile
The year ahead for mobile
by James Kirkham
14 January 2015, 12:00PM
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
The year ahead for customer engagement
The year ahead for customer engagement
by Mel Edwards
14 January 2015, 10:00AM
In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.
Somethin' Else wins Brit Awards digital brief
Somethin' Else wins Brit Awards digital brief
by Ed Owen
13 January 2015, 03:32PM
Content house Somethin' Else has been appointed to redesign the website and create a video and the social content for the Brit Awards in February and in the run-up to it.
Disney and McLaren see future in wearables
Disney and McLaren see future in wearables
by Shona Ghosh
13 January 2015, 12:30PM
Brands including Disney, McLaren and Network Rail have partnered with the government's technology quango, Innovate UK, to look for up-and-coming wearable tech firms.
Facebook knows users better than their family - but brands must tread carefully
Facebook knows users better than their family - but brands must tread carefully
by Staff
13 January 2015, 11:49AM
Computers can read individuals as well as their partner and better than their friends just by using their Facebook 'likes', a joint study from the University of Cambridge and Stanford University has found.
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