The year ahead for... ad agencies, media agencies, creativity, planning, TV and the political climate

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The year ahead for ad agencies by James Murphy, 08 January 2015, 07:00AM With clients seeking shops able to deliver strong brand thinking executed seamlessly across channels, the return of the full-service agency is upon us. By James Murphy. We can all do something to secure adland's future by Claire Beale, 08 January 2015, 08:00AM The year ahead for media agencies 09 January 2015, 10:00AM Philippa Brown believes that among the key focuses for media agencies in 2015 will be taking ownership of one of the industry's biggest growth areas - content creation. Top media bosses respond to Philippa Brown's year ahead by Staff, 09 January 2015, 10:08AM Yesterday in Campaign, Philippa Brown outlined what she felt were the big issues for media agencies in the year ahead. Here, some of her rivals give their view. The year ahead for creativity by Russell Ramsey, 09 January 2015, 08:00AM Advertising in 2015 will remain preoccupied with real-time marketing and big data, but those who can apply true creativity to these disciplines will succeed. By Russell Ramsey. Top creatives respond to Russel Ramsey's 2015 predictions 09 January 2015, 09:22AM Campaign asked top creatives what they thought about J Walter Thompson executive creative director, Russell Ramsey's predictions for creative departments in 2015. My New Year's resolution: Eat octopus for breakfast by Andy Nairn, 05 January 2015, 01:25PM Andy Nairn, a founding partner at Lucky Generals, explains why he will be starting his days with unusual meals in 2015. The year ahead for planning 08 January 2015, 07:00AM From tearing down agency silos to trusting our hunches more, 2015 is the year when we must radically change the way we work to drive strategy forward. By Craig Mawdsley. Top planners respond to Craig Mawdsley's year ahead by Staff, 08 January 2015, 10:02AM Craig Mawdsley, the joint chief strategy officer at Abbott Mead Vickers BBDO, gave Campaign his view for the year ahead for planning. The year ahead for ad tech by Rob Norman, 08 January 2015, 11:00AM Batten down the hatches for a mystification tsunami. The year ahead for television by Chris Allen, 08 January 2015, 07:00AM Adspend is set to rise amid a recovering economy, and TV will remain the key medium as research proves its power and more robust metrics are developed, Chris Allen writes. The year ahead for the political climate 09 January 2015, 11:30AM The arrival of a new government this year is sure to have a big impact on advertising. The self-regulation system, in particular, will be under intense scrutiny, Andy Duncan writes. Latest Jobs Assistant Marketing Managers Competitive base with bonus & benefits, Surrey & Central London Art Director / Designer:-(Print, Digital, Photoshoot Direction) £30000 - £35000 per annum + Negotiable, London Senior Designer Brand Comms £45000 - £50000 per annum, City of London Digital Marketing/Ecommerce Manager: (Fashion, Retail) £35000 - £40000 per annum + Negotiable, London EMEA Insights Manager £50,000 + Car/Car Allowance , South East England More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.