Friday 23 January 2015

Breaking news from Brand Republic - Three owner confirms early-stage talks to buy O2, plus MailOnline; Sylvester Stallone; Diet Coke; Victoria's Secret

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Three owner confirms early-stage talks to buy O2 for �10.25bn
Three owner confirms early-stage talks to buy O2 for �10.25bn
by Ben Bold
23 January 2015, 08:28AM
Three parent Hutchison Whampoa has confirmed it is in "exclusive negotiations" to buy O2 from Spanish group Telefonica for as much as �10.25bn.
MailOnline posts record 199.4m global monthly browsers
MailOnline posts record 199.4m global monthly browsers
by Susan Billinge
23 January 2015, 09:30AM
Monthly visitors to MailOnline, the world's biggest English-language newsbrand, hit new highs of 199.4 million browsers in December 2014, according to figures from the Audit Bureau of Circulations.
Warburtons signs up Sylvester Stallone for Rocky-inspired ad
Warburtons signs up Sylvester Stallone for Rocky-inspired ad
by Ed Owen
23 January 2015, 09:26AM
Rocky star Sylvester Stallone will appear in an ad for Warburtons bread, reprising his role as the aging Cold War boxer.
Diet Coke ditches 'hunk' and tells women to 'regret nothing'
Diet Coke ditches 'hunk' and tells women to 'regret nothing'
by Ben Bold
23 January 2015, 06:00AM
Diet Coke has dispensed with the "hunk" character synonymous with its ads and launched a TV campaign that encourages women to be impulsive, but "regret nothing".
Victoria's Secret joins Super Bowl melee to deliver Valentine's Day message
Victoria's Secret joins Super Bowl melee to deliver Valentine's Day message
by Daniel Farey-Jones
23 January 2015, 09:40AM
Lingerie chain Victoria's Secret is getting in on the Super Bowl action by releasing an online film of five models playing American Football and buying a TV spot during the big game.
Microsoft is 'back on track' thanks to holograms and new web browsers
Microsoft is 'back on track' thanks to holograms and new web browsers
by Ian Brennan
22 January 2015, 03:14PM
Microsoft's goal of winning back the hearts of its customers by focusing on innovation may be paying off, says Ian Brennan, head of technical concepting at AnalogFolk London.
John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
by Gurjit Degun
23 January 2015, 09:01AM
John Brown Media, the content marketing agency, has appointed Rebekah Billingsley to the newly created role of head of digital and content strategy.
Jam hires James Shepherd as head of mobile
Jam hires James Shepherd as head of mobile
by Kate Magee
23 January 2015, 08:06AM
Jam has appointed OgilvyOne's James Shepherd as its head of mobile to help develop its mobile strategy globally.
Albion scoops Glorious! account
Albion scoops Glorious! account
by James Swift
23 January 2015, 08:21AM
Albion has won a contested pitch to handle the creative advertising for Glorious!, which makes soups, sauces and dips that are sold in Tesco stores.
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