Monday 19 January 2015

Media AM - Legal & General, Celebrity Big Brother, Ofcom, Campaign Viral Chart, News UK

Media AM Bulletin

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Media AM Bulletin
19th January 2015
Legal & General's advertising and media up for grabs in competitive pitch
Legal & General's advertising and media up for grabs in competitive pitch
Legal & General is reviewing of all its media and advertising accounts, saying that it wants to take its branding to "the next level".
Big Brother delivers record figures for Channel 5
Big Brother delivers record figures for Channel 5
The return of Celebrity Big Brother (CBB) on 7 January has held strong and delivered its best set of figures for Channel 5 at this stage of the schedule, according to the latest overnight figures.
Kiss FM and Film4 rapped for inappropriate swearing by Ofcom
Kiss FM and Film4 rapped for inappropriate swearing by Ofcom
Kiss FM is in hot water with Ofcom after broadcasting a track with offensive language and sexual references at a time when children were likely to be listening.
Campaign Viral Chart: 'slap her' anti-domestic violence film tops chart
Campaign Viral Chart: 'slap her' anti-domestic violence film tops chart
A video showing young boys' reactions to violence against women has made it to the top of the Campaign Viral Chart this week.
Stringer helps capture News UK's 'unquiet' talent
Stringer helps capture News UK's 'unquiet' talent
The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.
Is 2015 going to be a good media year?
Is 2015 going to be a good media year?
Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.
We need more innovations and fewer Thomassons
We need more innovations and fewer Thomassons
Have you see any Thomassons recently?
Instagram steps up advertising offensive
Instagram steps up advertising offensive
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
Latest blogs
Why 2015 will be an outstanding year for cinema
Why 2015 will be an outstanding year for cinema
2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media.
The 2015 formula for outdoor success? Innovation + transformation + location
The 2015 formula for outdoor success? Innovation + transformation + location
After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor.
Inspiring the new cultural shift at Primesight
Inspiring the new cultural shift at Primesight
From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.
Death of the demographic
Death of the demographic
Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group.
What 'Black Eye Friday' reminds us about newsbrands
What 'Black Eye Friday' reminds us about newsbrands
As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks.
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