| | |  | | | | | | | Advertising provides £187 worth of media, culture and sport to each UK household every year, according to a report commissioned by the Advertising Association. | | | | | | | | | |  | | | | | | | Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world. | | | | | | | | | |  | | | | | | | Snapchat has launched Discover, a new channel that pulls in stories from media partners such as Vice, DailyMail.com, CNN and National Geographic. | | | | | | | | | |  | | | | | | | Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh Cudlipp Lecture on 26 January 2015. | | | | | | | | | |  | | | | | | | Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account. | | | | | | | | | |  | | | | | | | Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner. | | | | | | | | | |  | | | | | | | Media agencies now have ten days to complete their applications before the extended deadline of 6 February. | | | | | | | | | |  | | | | | | | Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app. | | | | | | | | | |  | | | | | | | Volvo, Jägermeister, Peugeot, Macmillan Cancer Support and Sony are among the brands featuring in a special ice-themed ad break to celebrate the launch of the new Sky Atlantic drama Fortitude. | | | | | | | | | |  | | | | | | | Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon. | | | | | | | | | |  | | | | | |  | | | | | | | The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady. | | | | | | | | | |  | | | | | | | What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask. | | | | | | | | | | | | | | | | |  | | | | | | | Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. | | | | | | | | | |  | | | | | | | 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. | | | | | | | | | |  | | | | | | | After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. | | | | | | | | | |  | | | | | | | From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. | | | | | | | | | |  | | | | | | | Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. | | | | | | | | | | | |
No comments:
Post a Comment