| | | | 2015 is the year for video advertising | | The Wall | | 30 January 2015, 8:40AM |  At the start of each year most of us naturally seek to do a bit of crystal ball gazing. For online marketers this is especially important.
Being able to accurately predict how the ad market will unfold in the year ahead can often make the difference between boom and bust, writes Eliav Moshe, senior VP of mobile at Dmg Media.
| | | | Infographic: The strategy behind Google's most costly acquisitions | | Polly Becker | | 30 January 2015, 8:18AM |  Between January 2012 and January 2014, Google spent more on acquisitions that its five biggest competitors combined. It bloody loves shopping.
But ever wondered why it went after the likes of Nest, YouTube and AdMob? And what, pray, does it have its eye on next?
| | | | 4 native advertising predictions | | Chris Quigley | | 29 January 2015, 9:14AM |  Following the hype of native advertising in 2014, here are some insights into what to expect from native in 2015 as the industry matures.
Mobile-first content 2014 saw mobile content consumption tip over the 50% mark: we now spend more time on mobile than we do on TV.
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