Tuesday 27 January 2015

Sky Atlantic runs frozen Fortitude ad break, Time Inc UK, La Redoute, Three/Instagram, Mark Craze, Mourinho

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Latest news
Sky Atlantic to host ice-themed ad break for Fortitude launch
by Ed Owen,
27 January 2015, 01:14PM
Sky Atlantic to host ice-themed ad break for Fortitude launch
Volvo, Jägermeister, Peugeot, Macmillan Cancer Support and Sony are among the brands featuring in a special ice-themed ad break to celebrate the launch of the new Sky Atlantic drama Fortitude.
Time Inc UK restructures ad team
by Gurjit Degun,
27 January 2015, 09:46AM
Time Inc UK restructures ad team
Time Inc UK, the publisher that owns InStyle, Country Life and Marie Claire, has restructured its advertising team to focus more on the customer and to better service agencies.
Cheetham Bell wins La Redoute brief
by Ed Owen,
26 January 2015, 11:22AM
Cheetham Bell wins La Redoute brief
La Redoute, the French mail order fashion brand, has handed its UK ad account to Manchester-based Cheetham Bell, following a competitive pitch.
Three runs Instagram competition with the Capital Breakfast show
by Ed Owen,
27 January 2015, 09:16AM
Three runs Instagram competition with the Capital Breakfast show
Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon.
OMC appoints Mark Craze as chairman
by Ed Owen,
27 January 2015, 09:19AM
OMC appoints Mark Craze as chairman
The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel.
José Mourinho features in TV campaign for online football game
by Ed Owen,
27 January 2015, 10:05AM
José Mourinho features in TV campaign for online football game
José Mourinho, the Chelsea manager, will feature in TV ads for Top Eleven, a free online football manager game developed by Nordeus.
Twitter readies election messages for your feed
by Ed Owen,
27 January 2015, 08:27AM
Twitter readies election messages for your feed
Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days.
Marmite sets up 'Marmageddon' helpline for neglected jars
by Sara Spary,
27 January 2015, 11:49AM
Marmite sets up 'Marmageddon' helpline for neglected jars
Unilever has created a spoof national crisis hotline for neglected jars of Marmite in the latest phase of its 'end Marmite neglect' campaign - which faced controversy with hundreds of complaints to the ASA.

Our augmented future: The battle for our eyes has begun

by Dave Meeker
27 January 2015

Microsoft's entry into the wearable space opens new opportunities to interact with data.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Land Rover continues #hibernot campaign with star-studded winter BBQ
by Ben Bold, 27 January 2015, 10:37AM
How VisitBritain uses Tumblr to create the UK's future tourists
by Shona Ghosh, 27 January 2015, 10:49AM
Lexus goads competitors in hi-tech outdoor campaign
by Sara Spary, 27 January 2015, 10:29AM
Microsoft Q2 profits fall but revenues bolstered by strong cloud and tablet sales
by Ben Bold, 27 January 2015, 08:38AM
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Latest Work

McDonald's "forever young" by Leo's Thjnk Tank
27 January 2015, 09:36AM
McDonald's
McDonald s is celebrating its 60 th birthday in Germany with a TV spot that features Oleg Popov, an 84-year-old Russian clown. The Leo Burnett agency Thjnk Tank created the spot, which ends with the line: "When you make people happy, you never get o...
Holland & Barrett "horny goat weed" by Rainey Kelly Campbell Roalfe/Y&R
26 January 2015, 01:56PM
Holland & Barrett
Horny goat weed is sold as an aphrodisiac, although you d have to pay close attention to Holland Barrett s new ad campaign to figure that out. Rainey Kelly Campbell Roalfe/Y R created the animated TV spot, which features a couple of goats and some ...
British Heart Foundation "Wear it. Beat it" By DLKW Lowe
26 January 2015, 09:33AM
British Heart Foundation
Lowe Open has created direct and digital marketing to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February. The TV ad, created by DLKW Lowe and called "conditions", features ch...
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