Monday, 12 January 2015

Media AM - Celebrity Big Brother, SMG, the year ahead for technology, the year ahead for digital agencies, Twitter

Media AM Bulletin

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Media AM Bulletin
12th January 2015
Celebrity Big Brother garners 2.4 million in wake of dramatic ejection
Celebrity Big Brother garners 2.4 million in wake of dramatic ejection
Channel 5 took nearly double-digit share of viewing in the 9pm slot last night after an eventful weekend in the Celebrity Big Brother house, according to unofficial overnight figures.
'Media entering most creative phase' says SMG global chief Laura Desmond
'Media entering most creative phase' says SMG global chief Laura Desmond
The media industry is entering its most creative phase, according to Laura Desmond, the chief executive at Starcom MediaVest Group.
The year ahead for technology
The year ahead for technology
Tech developments are racing ahead, but 2015 should be the year that brands look to innovate themselves and build a transparent relationship with their customers, Alex Matthews writes.
The year ahead for digital agencies
The year ahead for digital agencies
Last year, SapientNitro just missed out on BA's blue-chip ad account. In 2015, digital agencies will take another step nearer to leading brands' creative agenda. By Richard Costa-D'sa.
Twitter to sell ads on tweets embedded on other sites
Twitter to sell ads on tweets embedded on other sites
Twitter reportedly plans to sell ads against tweets embedded on external websites, alongside those on its own apps and site.
Are you ready for a world without TV ads?
Are you ready for a world without TV ads?
With a shift to 'John Lewisesque' TV ads, there has been a return to simple, consistent, emotional messages. However, are authors Byron Sharp and Daniel Kahneman leading us off the edge of a cliff? asks Craig Mawdsley, joint chief strategy officer of AMV BBDO.
'I can't wait until we don't have to move any more', CES spoof released
'I can't wait until we don't have to move any more', CES spoof released
Mindshare has partnered with Don't Panic London to make two satirical films at the International Consumer Electronics Show (CES) in Las Vegas.
Oculus Rift: the brand enthusiasts and refuseniks
Oculus Rift: the brand enthusiasts and refuseniks
Oculus has caused a small revolution in gaming without even releasing a consumer product and that excitement is rubbing off on brands forever looking for new, innovative ways to make their mark with consumers.
Latest blogs
The 2015 formula for outdoor success? Innovation + transformation + location
The 2015 formula for outdoor success? Innovation + transformation + location
After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor.
Inspiring the new cultural shift at Primesight
Inspiring the new cultural shift at Primesight
From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.
Death of the demographic
Death of the demographic
Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group.
What 'Black Eye Friday' reminds us about newsbrands
What 'Black Eye Friday' reminds us about newsbrands
As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks.
Clients need trusted partners to help navigate content marketing
Clients need trusted partners to help navigate content marketing
Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit.
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