| | | | | | Channel 5 took nearly double-digit share of viewing in the 9pm slot last night after an eventful weekend in the Celebrity Big Brother house, according to unofficial overnight figures. | | | | | | | | | | | | | The media industry is entering its most creative phase, according to Laura Desmond, the chief executive at Starcom MediaVest Group. | | | | | | | | | | | | | Tech developments are racing ahead, but 2015 should be the year that brands look to innovate themselves and build a transparent relationship with their customers, Alex Matthews writes. | | | | | | | | | | | | | Last year, SapientNitro just missed out on BA's blue-chip ad account. In 2015, digital agencies will take another step nearer to leading brands' creative agenda. By Richard Costa-D'sa. | | | | | | | | | | | | | Twitter reportedly plans to sell ads against tweets embedded on external websites, alongside those on its own apps and site. | | | | | | | | | | | | | With a shift to 'John Lewisesque' TV ads, there has been a return to simple, consistent, emotional messages. However, are authors Byron Sharp and Daniel Kahneman leading us off the edge of a cliff? asks Craig Mawdsley, joint chief strategy officer of AMV BBDO. | | | | | | | | | | | | | Mindshare has partnered with Don't Panic London to make two satirical films at the International Consumer Electronics Show (CES) in Las Vegas. | | | | | | | | | | | | | Oculus has caused a small revolution in gaming without even releasing a consumer product and that excitement is rubbing off on brands forever looking for new, innovative ways to make their mark with consumers. | | | | | | | | | | | | | | | | | | | | After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. | | | | | | | | | | | | | From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. | | | | | | | | | | | | | Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. | | | | | | | | | | | | | As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. | | | | | | | | | | | | | Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. | | | | | | | | | | |
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