Wednesday, 14 January 2015

Jim Carroll to leave BBH after 24 years

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BBH's Jim Carroll set to depart agency
by James Swift,
14 January 2015, 03:42PM
BBH's Jim Carroll set to depart agency
Jim Carroll, Bartle Bogle Hegarty's UK chairman, will leave the agency in March and will be replaced by his deputy, Jon Peppiatt.
Carroll on...
Murder on the dancefloor: what I learned about marketing from being a bad DJ
by Jim Carroll,
06 September 2013, 07:59AM
Murder on the dancefloor: what I learned about marketing from being a bad DJ
I was a bad DJ. I couldn't mix; I couldn't sample; I couldn't scratch. But above all, I couldn't make people dance - or at least, make them dance to my tunes.
Why do all our ads look the same?
by Jim Carroll,
17 September 2010, 09:00AM
Why do all our ads look the same?
Relying too much on research has stripped the originality from advertising, BBH London chairman Jim Carroll asserts.
For ad effectiveness, truth is stronger than fiction
by Jim Carroll,
31 October 2013, 08:00AM
For ad effectiveness, truth is stronger than fiction
Have you seen Gogglebox on Channel 4, the TV show where you can watch people watching TV? It's a kind of real-life Royle Family and further proof that pop culture will eat itself. It's also my guilty pleasure.
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Lynx Hair s latest TV ad has made headlines for featuring two men kissing. Bartle Bogle Hegarty created the spot, in which a narrator tells the protagonist to enjoy his hair while he still has it, before beginning a hyperbolic tale about what you cou...
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