Wednesday, 7 January 2015

Watch Ikea's new ad, Saatchis restructure, CES latest, tobacco ad ban, Dave Trott, Google

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Latest news
Watch: Ikea's latest TV ad
by James Swift,
07 January 2015, 12:02PM
Watch: Ikea's latest TV ad
A flock of T-shirts migrate like birds across land and sea before settling in a wardrobe in the latest ad in Ikea's 'The Wonderful Everyday' campaign.
Senior breaks up Saatchis regional structure and hands Billingsley growth role
by Gurjit Degun,
07 January 2015, 12:00PM
Senior breaks up Saatchis regional structure and hands Billingsley growth role
Robert Senior, the new Saatchi & Saatchi Worldwide chief, has scrapped his former role of EMEA chief executive in a restructure that hands Justin Billingsley responsibility for growth markets.
CES 2015: How technology is redefining the live experience
by Sarah Shearman,
07 January 2015, 09:01AM
CES 2015: How technology is redefining the live experience
Ensuring emerging technologies do not interfere with the "special" experience of live events requires a "delicate balance" to be struck, according to the president of the American Football team San Francisco 49ers.
Tobacco giant fails to overturn ban on ad criticising plain packaging evidence
by Gurjit Degun,
07 January 2015, 08:30AM
Tobacco giant fails to overturn ban on ad criticising plain packaging evidence
The tobacco giant behind Silk Cut's appeal against the Advertising Standards Authority's ban on an ad that questioned the evidence base for the Government's plans to enforce plain packaging for cigarettes has been rejected.
Dave Trott: Life's a pitch
07 January 2015, 10:10AM
Dave Trott: Life's a pitch
Paul Smith was a producer, he made programmes for television.
Gumtree's Celebrity Big Brother ads portray furniture as spoiled housemates
by Ben Bold,
07 January 2015, 09:06AM
Gumtree's Celebrity Big Brother ads portray furniture as spoiled housemates
Gumtree's sponsorship of 'Celebrity Big Brother' is kicking off tonight with a series of idents that feature pieces of furniture behaving like the reality show's contestants.
CES 2015: Marketing and content creation are merging, but consumers don't mind
by Sarah Shearman,
07 January 2015, 08:52AM
CES 2015: Marketing and content creation are merging, but consumers don't mind
Marketing and content creation are merging, but consumers are still savvy enough to tell the difference, according to a panel at CES 2015 in Las Vegas.
CES 2015: All the new TVs, wearables, audio, home and car technology
by Stuff,
07 January 2015, 09:21AM
CES 2015: All the new TVs, wearables, audio, home and car technology
A comprehensive round-up of the latest product launches at CES, courtesy of Stuff, the consumer tech authority.
Promoted
Campaign CityLive Challenge: Where smart tech meets street fun
by Suzanne Bidlake,
04 December 2014, 09:00AM
Campaign CityLive Challenge: Where smart tech meets street fun
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Looking for utopia with agencies in Amsterdam
by Philip Smith,
04 December 2014, 09:00AM
Looking for utopia with agencies in Amsterdam
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

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Also in the news

Clare Salmon quits Royal London post brand relaunch
by Ben Bold, 07 January 2015, 11:31AM
Google to tell brands whether video ads are actually getting views
by Shona Ghosh, 07 January 2015, 10:46AM
Sainsbury's Christmas sales dip matches analyst expectations
by Ben Bold, 07 January 2015, 08:30AM
Doritos shortlists 10 films for $1m Super Bowl contest
by Daniel Farey-Jones, 06 January 2015, 09:10AM
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Latest Work

Nuffield Health "small victories" by Now
07 January 2015, 08:16AM
Nuffield Health
Nuffield Heath has put 4 million into its first TV brand campaign. Now created the campaign for the not-for-profit healthcare company. The ads aim to show how Nuffield Health encourages people to improve their health and get the most out of life.
Weetabix "Weetabuddie" by Bartle Bogle Hegarty
06 January 2015, 09:48AM
Weetabix
Weetabix has launched a campaign that introduces its Weetabuddies characters. Bartle Bogle Hegarty created the activity, which is aimed at children and shows Weetabix blocks complete with features made of fruit having bizarre conversations with e...
Cesar "night shift" by Abbott Mead Vickers BBDO
05 January 2015, 03:39PM
Cesar
Cesar has released a follow-up TV ad to its weepy 2013 effort, "journey". Abbott Mead Vickers BBDO created the new spot for the dog-food brand, which is part of Mars Pet Care. The ad features a guard on the night shift at a block of flats who is kept...
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